Rap mogul Snoop Dogg is adding more breakfast food to his growing Broadus Foods empire.
Momma Snoop's Breakfast Foods, named after his late mother, will offer branded grits, maple syrup and a pancake mix.
CEO Snoop, 50, says the goal of Broadus Foods is to "inspire economic empowerment" in the Black community.
Snoop, real name Calvin Broadus Jr., announced his new breakfast line on social media last week. He said his maple syrup pancake mix fills the void left when Aunt Jemima was removed from store shelves.
But only Aunt Jemima's face was removed from syrup bottles and pancake mix by Quaker Oats. The products are still sold in stores.
"Top of the morning," Snoop said in an Instagram video captioned:
"There was a void for our culture when they took Aunt Jemima off the shelves. We're replacing it with Momma Snoop pancake mix, syrup, grits and oatmeal, adding diversity into the grocery stores industry and creating opportunities for minority-owned food products and brands."
In 2020, Snoop Dogg launched his own wine label called "19 Crimes Cali Red." The name pays homage to the notorious Bloods street gang. The wine bottles are sold in grocery stores, including Whole Foods and Sprouts supermarket here in Georgia.
The rapper/actor-turned-entrepreneur also teamed up with businessman Master P to sell a new breakfast cereal called Snoop Loopz, which resembles a mix of Kellogg's Froot Loops and marshmallows.
"MORE Corn, MORE Flavor & MORE Marshmallows that's what separated us from the REST. If you like Fruit Loops then you will LOVE SnoopLoopz!!" said Master P in an Instagram post last month.
The 52-year-old music producer has his own brand of breakfast food in stores.
"@snoopdogg we're taking over the grocery stores," Master P said. "The more we make the more we give."
— MASTER P (@MasterPMiller) August 13, 2022