UPDATED:
Added link to casting call listing.

Loyal reader Kiana was disappointed when she read the casting requirements for a Ciroc Vodka commercial.

First, I'm posting the casting call info to make sure that you don't miss it. Then Kiana's email follows. This is not imagined, it is very real and it's been going on within the industry for far too long! Please forward Kiana's email (or this post) to all your friends to inform them that Ciroc doesn't value them as customers due to the melanin in their skin!

    Ciroc Promotion

    Ciroc promo is this Friday, March 27, 2009
    Time: 3:00pm - 7:00pm and 12:00am - 3:00am

    Requirements:

    Race: White, hispanic or light skinned african american
    Height: At least 5'6 or taller
    Size 7 or smaller.

    This is a cash @ wrap job and the booking will be thru our partner. Please submit asap.Talent will only be contacted if the client is interested in booking you!!!

    Compensation: $35.00 per hour

Loyal reader Kiana wrote:

    I am a African-American model in the Atlanta, GA area and I received a casting notice in my email for a job opportunity. I was very excited to see that it was for Ciroc Vodka as I am a huge fan of Sean Combs, aka Puff Daddy. Below you will find the casting that I received in my email. As I continued to read the details I became outraged and appalled as I saw that I had been excluded from the job because I am not a "light-skinned" African-American woman. Is this what you tell talent agencies that you are looking for? Is this the type of mentality that you like to promote in your marketing campaigns? It is a shock to me to see that in the same year we recieved the first African American President Barack Obama whom might I add has a beautiful "dark-skinned" African-American wife Michelle Obama, there is still racism running rampant among the world. The William Lynch (google him) theory still prevails and the idea of what is beautiful is still a misconceived notion. Beauty comes in all shapes, sizes, and colors. Not just "White, hispanic or light skinned african american" For all the blood, sweat & tears that African-American people have fought to acheive equality and to be accepted in this country, this is a blatant smack in the face and further lets me know that not only is racism still alive and well. It exsists within the race of African-Americans. Black against black. This is no better than the times of slavery when those "light" enough to pretend they were white were able to exempt themselves from slavery and lives of hardship. What message does this send? If you are not light, you are not right? If you are black, get back? What does this do for the self esteem for young "dark-skinned" African American girls every where? Tell them that they are ugly because there skin is too dark? Sean Combs and Kim Porter are themselves what is considered "dark-skinned" African-American people. What image does this promote? One of self loathing? I am very disappointed in this company and in Puff Daddy. This is a sham and a disgrace. I will no longer support him, this company or any other of his business endeavors. I will forward this email to every African-American person that I know and convince them of the same.

    Kiana

  • Coo Coo Bananas

    Shoot, I could've told you that lol.

  • Krysi J

    All she had to do was say the WORD, it ain nothing....like Al Sharpo said

    BOYCOTT!

    OPDSS = ONE PROUD DARK SKINNED SISTA!

  • http://myspace.com/cocoasister kkizzle

    think this speaks to how the folks promoting Ciroc feel their customers define beauty. Tragic... I don't drink Ciroc... I won't start.

  • KaraZ

    Is this legal? If not, report them to the EEOC pronto and keep it moving.

  • Anna

    Good for you Kiana for letting us see their true colors. We all know Diddy only wants their money. He got caught drinking something other that Ciroc.

  • Kymystry

    Good for you Kiana .. and I don't drink and I will not .. and have not purchased ANYTHING Puffy of BB ent is associated with ... I boycotted him a LONG LONG time ago ... i just cannot .. i mean can NOT support a man who will NOT marry his children's mother .. i'm not KNOWNINGLY paying another woman's child support

  • http://sandrarose.com Sandra Rose

    I tried to tell you that they look at us differently based on the hue of our skin. Y'all going to learn to listen to your auntie when I tell you something.

  • Shalala26

    thank you auntie sandra...that shit is nasty any way plus diddy the devil drink it..hell naw........

  • mizzdallas

    OMG! just this pass weekend my friend was tyring to tell me about this but I diss missed. I never have bought ciroc and never will...

  • Kymystry

    Sandra ... i've been told by men who are BLUPRPLE .. that i am pretty ... for a dark skinned woman ... so this is NOTHING new ... thats why i LOATHE video's ALL that is represented is the Light or 'exotic' looking woman ... when there IS a Beautiful Brown or Darker sister's it's usually a BACK shot or she's not the "priniciple" in the video ...

  • mizzdallas

    sorry for typo
    "dismiss it"

  • ckarinwhite

    Thanks Kiana for the info!...smh!...

  • avidreader

    Thank you Sandrarose for posting it, and Kiana for bringing it to our attention! Let the boycotting begin!

  • MUNCHOSGIRL

    THIS IS NOTHING NEW. THE COMPANIES PR HAS THIER OWN DEFINITION AS TO WHAT THEY CONSIDER "BEAUTIFUL" WHY ACT SHOCKED NOW?

  • Naima

    Sandra is carribean, if anyone knows about colorism its them

  • http://myspace.com/dannyblaq dblaq

    Booo f'ing Hooooo!! So what about the asian women, they are being discriminated against too, or what about Indian Women?? it says "White, Hispanic and Light skinned"

    So what! Sandra Rose discriminates against LSLH everyday

  • intown51

    Tell em how you feel dblaq (joking)

    Sorry Kiana (serious), you did the best thing poss by putting them on blizzast!

    As a LSGH male (light skin, "good" hair) I know that I have it "easier" sometime, but it still irks me to hear my darker friends remind me of it. We gotta love eachoter!

    (Puts on "lovely day" by Bill Withers)

  • musicluvher

    I'm boycotting... No loss cause Ciroc is disgusting!!
    Let it be Grey Goose and I would be really salty.

  • KaraZ

    @dblaq... if asian or indian (asian btw but I digress) showed up, they would have been considered for the job and filed under "exotic."

    @intown I thought light skinned guys went out of style in the 80's :D

  • intown51

    KaraZ, yes "exotic" is all the way in. LSGH guys are so out of style. That's why I went on and got married. Wadn't nobody checkin for me no way.

    I'm pinning all my hopes on Flo-Rida and Kim Porter's son though, THEY ALONE can bring "lite skinted" Ninjas BACK Son!

  • intown51

    Jokes aside, those rock candies used as drink garnish/stirrers in the above pic got a ninja with the munchies!!!

    I read that candy sales are spiking during this recession! Know about it!

  • http://myspace.com/dannyblaq dblaq

    See KaraZ that was a discriminatory remark against intown!!!!

    Well with the description I will seriously doubt that asian and indian women would have tried to show up. Would you have shown up if there was a casting for a Karate Movie and they are asking for asian and light skinned indian women to show up?

  • http://myspace.com/dannyblaq dblaq

    tell them how you feel intown. these chicks racist taste should have not forced you to get married. They should have gave you the same opportunity as they would have with anybody else. You should sue all the women!

  • aqtpie

    That is what it seems like most advertising companies are looking for, they just put it in print.

  • http://sandrarose.com Sandra Rose

    dblaq Says:
    Booo f’ing Hooooo!! So what about the asian women, they are being discriminated against too, or what about Indian Women?? it says “White, Hispanic and Light skinned”

    So what! Sandra Rose discriminates against LSLH everyday

    **************************************************************

    I don't think Asians even care about Ciroc. The point is that Ciroc requested "light skinned black people." Can you imagine if they requested "light skinned Hispanics"?

  • Mspeng

    So...lemmie get this right...not only are they discriminating against dark skinned women...did anybody notice that they're also discriminating against women over size 7. Where is the outrage against women larger than a size 7? I haven't heard anything. What about women under 5'6"? It's not just a race issue. It's a theme they're going for which is their "standard of beauty" and many different ppl should be outraged...not just dark skinned black women.

  • http://sandrarose.com Sandra Rose

    intown51 Says:

    As a LSGH male (light skin, “good” hair) I know that I have it “easier” sometime, but it still irks me to hear my darker friends remind me of it. We gotta love eachoter!

    ***************************************************************

    My GGF (good girl friend) is LSLH (light skin long hair). we get the royal treatment everywhere we go! It's hilarious!

  • miamore73

    If the add would have specifically requested dark skinned sistahs it wouldn't have been a problem.

    It's their product it's their marketing. WHATEVER!! Skinny women ain't complainin when a add asks for a plus woman.

  • Daisy

    @Mia neither is right but keep it real how often do you see an ad looking for dark skin women? Thats what I thought

    Blame it on the alchol..lol

  • donnia

    Diddy's blue,black ass is part of the campaign. I don't think it is Ciroc who has the color issues (i.e., color stuck). I believe his nasty,black buck tooth ass is making the request/demand. What I find "funny", he is the father of three daughters are dark brown (i.e., dark skinned black females). P. Dummy is constantly making an ass of himself. He is pathetic. There is nothing worst than an old fool because an old fool should know better. All I can do is shake my head and laugh at his dumb ass (LOL). He is so sad, he is funny (LOL). Why to help his young daughters build their self esteem - such a dummy (LOL). Oh yea, forgot to mention his mother and sister are tar black. I don't know why anyone feels insulted by anything this weak ass clown pulls. If he doesn't respect his mother, daughters and sister enough to not participant (i.e., encourage, instruct, etc.), a campaign that excludes darker complexion black females from participating, why in the hell is anyone upset. I say put his ignorant ass on ignore and keep it the hell moving - just pathetic LOL!!!! Someone please tell P. Dummy for me, none of my, their or anyone else's lightness is going to rub off on nasty, ugly blue, black ass. That tar black goonie goo goo monster is a real idiot - YUCK (LOL). Would someone please give that fool his meds and I am not referring to X (LOL)!!!!

  • http://myspace.com/necee518 yvonne79

    Standing at 5'9" with a sexy size 12 frame, I know God didn't make any mistakes whatsoever when he created me. Am I offended because the ad didn't call for my size and complexion? Nope, not at all. Society will always find something wrong with anyone. You're either too small, too big, too dark, too tall,etc. Don't look to these ads to validate who YOU are. On another note, I don't know what all the hype was about this liquor anyway. Is it because Puffy's name is attached? Hell, Puffy doesn't drink this ish anyway. Carry on.....

  • Daisy

    @Yvonne I don't think its about validation. It is their ad they can cast who they want but to say light skin only in this day and age is a bit much IMO. I like Puffy but even his perfume ads have "exotic" looking models thats his choice as well. We know he likes dark meat cause Kim is far from light

  • NC_NYer

    This is no surprise to me at all - many national ad campaigns don't use "REAL" black people. Now if you're asking yourself, "What IS a 'real' black person?", I mean a person like you see in your 'hood every day. If you look closely, the actors all look like Corbin Bleu, whether they are male or female. They have just a SPLASH of color - and then that WILD, MOP HAIR.

  • pointhimout

    it's not even a matter of complexion. when people cast for parts, they cast for what they want. it's the entertainment industry. surely no one who fit the bill were offended. if the job wanted dark skinned models, this would be a completely different discussion.

    what you gone do; hold the boycott sign in one hand, and your ciroc vodka in the other? stop it i say.

    next.

  • http://sandrarose.com Sandra Rose

    pointhimout Says:

    if the job wanted dark skinned models, this would be a completely different discussion.

    ***************************************************

    I've never seen a casting call for dark skinned African Americans. But I have seen casting calls for African Americans. You do understand that there are dark Skinned Hispanics? Yet they didn't ask for light skinned Hispanics. They just asked for Hispanics. So I'm assuming that they don't have a problem with dark skinned Hispanics in their ads, just dark skinned blacks.

  • NC_NYer

    I think whomever wrote the ad did not consider that there are dark-skinned Hispanics. I believe they assumed when they said Hispanic, they imagined light-skinned puerto ricans, dominicans, cubans, etc. like you might see in a music video. I don't think the person was thinking that specifically - they just assumed everyone reading the ad would think the way they do.

  • NC_NYer

    Basically - they want LIGHT people. Whether it be black, white, spanish or whatever.

  • NC_NYer

    That is a little more middle of the road and closer to white america - the real reason black sports and entertainment professionals have any money at all.....

  • kwallace577

    we still live in a country where the President..the highest leader of the LAND...is being scrutinized b/c of the color of his skin. PURE being ASKED about it at the state of the union address..."Mr. President...can we talk about race?"

    somebody ASKED that the other day! so why is everyone shocked? outraged?

    from an HR standpoint...hail NO ain't no law against this. there is a law stating folk cannot discriminate based on RACE...but this is INTRA-RACIAL. meaning...within our OWN race. kinda like the caste system in india. you STILL a minority if you brown, yella or red. end of day? you still black.

    i guess some folks thought the slave master mentality died with slavery. you know...light folks in the house and driving the carriage and everyone ELSE who is NOTpassing the paper bag test has to report to the field IMMEDIATELY.

    finally..this is PUFFY we dealing with!! after all, he still mad about those lil twins not fetching top dollar like the other lil white chiren do. or hail..even like his ex and HER fair twins. that right THERE should tell folks this is between US (discrimination within our own race) and NOT mainstream america....

  • missamerica

    Isn't the whole practice of modeling based on discrimination? Puffy is an endorser not the owner. If Ciroc will be somewhere marketing their product and they won't to project an image to a particular audience its business, you only take it personal because you can't check of that box. But I know there are jobs that request dark skinned models or ethnic models and white, light skinned blacks need not apply. That's the nature of the business.

  • http://myspace.com/dannyblaq dblaq

    The point is that we complain about everything. If God was a person, I am pretty sure that there will be plenty of post on Sandra Rose how he is full of crap because he lets kids being molested, starve, women getting raped, innocent people getting killed.

    Ok so if they have a casting asking for only African Americans, can white people complain? how come I can't be a bathroom valet in the women's bathroom? Why can't I be president of the United States because I am not old enough or married, I mean we can go on and on.

    Maybe they already casted the dark skinned models, maybe they market to a different market which may be a Latino market. If Puffy don't want dark skinned models, I mean its his product. What about women that say they only date dark skinned men? Or saying that Light skinned males are out of style ain't that racist? If that is a problem that just don't support it.

    I don't think too many people know that there are dark skinned latinos or even "black" looking hispanics like Tego Calderon if you would see him in the street you would think he is plain ole black but he is spanish. I don't even see what the whole light skin, dark skin crap is all about, if you like it you like it if you don't you don't. Chosing because of their complexion is ignorant as hell anyway.

  • http://sandrarose.com Sandra Rose

    dblaq Says:

    Chosing because of their complexion is ignorant as hell anyway.

    ************************************************************

    THAT is the entire point of this post. Why discriminate based on color of skin? It's just plain wrong and sends a divisive message.

  • Daisy

    @Sandra save the date cause I agree with you! Everybody else who is going off in left field about everything else but the real issue at hand STOP IT..lol I do not even drink Ciroc and I like Puffy but no matter how you slice it the casting call verbiage is OUT OF ORDER!

  • carmelita79

    Sandra Rose Says:

    pointhimout Says:

    if the job wanted dark skinned models, this would be a completely different discussion.

    ***************************************************

    I’ve never seen a casting call for dark skinned African Americans. But I have seen casting calls for African Americans. You do understand that there are dark Skinned Hispanics? Yet they didn’t ask for light skinned Hispanics. They just asked for Hispanics. So I’m assuming that they don’t have a problem with dark skinned Hispanics in their ads, just dark skinned blacks

    you are 100% right. no one ever say light skinned anything except when it comes to black.

  • http://myspace.com/dannyblaq dblaq

    Sandra Rose says:

    THAT is the entire point of this post. Why discriminate based on color of skin? It’s just plain wrong and sends a divisive message.
    -----------------------------------------------------
    Yeah but it is an everyday thing by the same people that complain about it. I have read the "I love me a chocolate brother cause light skin went out of style" quote plenty of times on this board as well hear plenty of women say that on the regular. So the ignorance begins there. Of course everybody has a preference but I have seen just as many ugly light skin, dark skin, white, asian, indian, alien women just as good looking. There plenty of fine ass dark skin as light skin.

    I reminds me on a few people that only eat sh!t they know like fried chicken, hamburgers, etc. They won't try like Thai food or anything outside of it because they don't know. But then when you let them try it,they be all over it.

    Anyways, Why be so pressed to be in a damn Ciroc promo or be a promo model anyway? If you need the cash so be it most likely they only pay you for 2 maybe 3 hours anyway but expect you to be there from open to close.

  • bk2atl

    @ Dblaq...CO-SIGN. This is a CASTING CALL for an ad campaign, not a posting for a job interview. When you are talking about modeling in general, there are going to be criteria that exclude a whole specturm of peple, be it based on weight, height, age, gender, I could go on. If this were an ad for a position within corporate America, or just your run of the mill office job, that would be different, becuase the complexion of one's skin has nothing to do with the content of their mind or ability to perform the required job.. I couldn't model in this or ANY campaign, based on the fact trhat I'm 5'3". Should I boycott all those designers that wouldn't allow me to walk in their shows?

  • http://myspace.com/dannyblaq dblaq

    Is an Albino considered light skin? Or they just Albino

  • http://myspace.com/thegameoncw Bird

    missamerica Says:

    Isn’t the whole practice of modeling based on discrimination? Puffy is an endorser not the owner.
    ****************************************

    I agree. They seem to have something specific in mind and I'm not sure they shouldn't have that right. Those girls might fit into the scenery best. Who knows? They are allowing size 7? That's fat in the modeling industry. This time around the "big" girls have a shot. Most of the time they don't. Average looking girls NEVER have a shot. Should we be outraged about that too? Like missamerica said the whole modeling industry is based on discrimination. If you are participating in it how you gonna cry wolf when you don't fit the criteria for a certain gig? It is what it is.

  • Daisy

    @Bird they can cast who they want that is true. My problem is they did NOT have to say light skin only. They could have had the casting call and picked ONLY light skinned women it is their company. IMO no matter how you slice it the lingo/wording of the ad is offensive. When directors cast for videos 99% of the women choosen are light and or "exotic" looking that doesn't mean if you are brown or dark you can't audition.

  • http://sandrarose.com Sandra Rose

    carmelita79 Says:

    you are 100% right. no one ever say light skinned anything except when it comes to black.

    ***********************************************

    This is exactly my point. We have a long way to go because I see we are still making excuses for "others" dividing us based on the amount of melanin in our skin. There are dark skin Hispanics, Indians, Italians, even dark skin whites, yet we are the only race that is divided and singled out based on the color of our black skin.

  • mizzdallas

    So this explains him worshipping JLO, and keeping Cassie as his jump-off while dumb azz Kim Porter is having his brown skineed babies... I still like Diddy

  • Krysi J

    They can't appreciate my skin color, they won't appreciate my dollars and cents neither. Ciroc would have been better off, just leaving the size and height requirements, holding auditions or whatever and simply choosing who they wanted for the promotion. Im sure the results would have been the same, but at least they didn't have to loose business being blatantly disrespectful of whoever was left off the requirement list due to darker skin.

  • Krysi J

    *lose*

  • ReadTheBlog

    Kiana has a lot of good things to say, but it falls on deaf ears, as the modeling industry is a shallow image-based industry. Either you have the look or you don't!

    On the flip side, the advantage of being a consumer is 'If you don't like what the product promotes, stands for or represents, you don't have to support it.

  • donnia

    Even though P. Disillusioned does not own Ciroc, I am certain he provided lots of input (i.e., directed) on the casting of models.

  • donnia

    I would NEVER consider participating in a campaign that so blatantly discriminated. I think the whole thing is ignorant. I get offended when people asked what I am. When I reply black, they ask but what are you mixed with - WTF!! I am not saying we should deny any part of our heritage. However, I do find the questions offensive.

  • donnia

    Other than not being at least 5'6", I meet the requirements. I would not consider working with this dummy if I were 5'6". Like I said before, I think he is pathetic - yuck!!!