Note: Out of respect to fashion blogger Sarah Chapman (who is one of the nicest people walking this earth) and her beautiful daughter Chance, I will only write nice things about Sean Combs from now on. If you want to read negativity about Sean, you’ll have to get your fill somewhere else.
Dancer-turned-producer-turned-rapper-turned clothing magnate Sean “Diddy” Combs is set to follow in the footsteps of Tommy Hilfiger.
Yesterday, Combs and Macy’s announced a “transformative” deal similar to the one signed by Hilfiger in 2007, according to Women’s Wear Daily magazine.
That means even more loot in the already deep pockets of a man who can buy you and me a thousand times over.
Beginning with the Spring 2011 season, Sean John Sportswear will be sold only in Macy’s stores, and online at macys.com as well as the Sean John flagship store on Fifth Avenue in NYC.
The first exclusive Sean John product will hit 400 Macy’s stores beginning this year in early October. In the coming years, the product will be rolled out to over 850 Macy’s stores nationwide. I didn’t even know Macy’s had 800 stores.
But is this really such a big deal? Isn’t the Sean John line already sold exclusively in Macy’s stores? I don’t recall seeing the line sold anywhere else but Macy’s.
I will give Sean credit for sustaining a wildly successful brand in this troubled economy where others, such as Dallas Austin’s Rowdy clothing line, have failed miserably.
Sean Combs’ Sean John label is defined by its contemporary masculinity combined with class that appeals to Hip Hop heads as well as the moneyed Hamptons crowd.