Rap mogul Sean “puffy” Combs launched a new blog project today called DiddyBlog. According to a press release, Puffy intends to use his DiddyBlog to spread 100% positivity and love because he’s tired of all the negative blogs out there talking bad about him. The Love Movement is Sean’s online forum for viewers to join and share their inspirational, positive stories.

“Down with hate,” he says in a video posted on the blog. “Today we start the love movement. Stop talking about what you don’t like about somebody and what somebody did wrong. Start talking about what you love about somebody… today is the day we start the love movement… the love movement has begun!”

Sean, who is one of the most notorious narcissists in the business, promises not to use the blog as yet another self-promotional vehicle, but we know he’s lying. He’s only saying that because his marketing team has done their research and they know that a 100% positive blog is a guaranteed failure.

We know that if Diddy blog takes off and starts garnering millions of hits a day, Sean will most likely convert it to shameless self-promotion — or he wouldn’t have named it the DIDDY BLOG.