Kevin Hart has agreed to put his projects on hold, as whispers grow louder that his cheating scandal is actually an elaborate marketing ploy.
Kevin, 38, made headlines over the weekend when he accused unknown individuals of extorting him for $10 million over a non-sex tape that has many scratching their heads wondering what all the fuss is about.
By coincidence, on Monday, Hart released a mobile game app called "Game Rush" -- just 2 days after news of his cheating scandal broke. And he's currently filming the movie 'Night School' in Atlanta.
His marketing rep even emailed press releases about the game app to bloggers on Monday.
Photographers who pay the movie studio a standard fee to be allowed to shoot photos on the set say Kevin did not seem stressed or concerned about the scandal on Monday.
And Kevin's ex-wife, Torrei Hart, is being criticized by her social media followers for giving an interview for her line of hair care products named after the couple's daughter, Heaven Hart.
Thanks to social media, most celebrities rely on gimmicks and fake scandals to promote their brands nowadays.
Social media has helped to even the playing field so that bold name artists and up-and-coming wannabes are on equal footing. The competition to stay on top is fierce.
Gossip webloid TMZ reports that Hart talked to law enforcement by phone for over an hour on Monday. No doubt authorities want assurances that the Harts aren't playing them for publicity purposes.