Sean "Puff Daddy" Combs, pictured with life partner Cassie Ventura, has changed his name again. He must be bored.
The aging rap mogul took to Twitter.com on Saturday to announce he was changing his name to Brother Love or just Love for short.
"I know it's risky because it could come off as corny to some people," he tweeted "So my new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers."
He added: "I'm just not who I am before. I'm something different."
Despite saying he would not answer to any other name, his inner circle (family and close friends) will still refer to him as either Sean, Puff or Puffy.
In fact, no one in his inner circle ever calls him Diddy or P. Diddy or any variation of that name.
He obviously changes his name for his own amusement -- and to separate his real friends from the posers who pretend to be down with him.
Photos by GADE / BACKGRID