An Iowa teenager was hospitalized with a skull fracture after attempting the latest viral dance craze while jumping out of a moving vehicle.
Anna Worden, 18, suffered a skull fracture, bleeding on the brain and blood clots in her ear when she attempted to do the "Keke" challenge while jumping out of a moving car.
Worden told WQAD TV station that she and friends attempted to do the "Keke" challenge while performing to rapper Drake's hit single "In My Feelings".
Worden has been dancing since age 3. But her skills didn't give her an advantage when she took the challenge.
The viral challenge was first created by Instagram comedian Shiggy, and other celebrities, including Will Smith, filmed their own dances. The "Keke" challenge evolved into a dangerous stunt when white suburban teenagers attempted took the challenge while jumping out of moving vehicles.
Hundreds of YouTube videos show teenagers and young adults face planting on the asphalt and suffering serious injuries while jumping out of moving vehicles.
State and federal agencies issued warnings to motorists and pedestrians about the risks of doing the "Keke" challenge on roadways.
The "Keke" challenge isn't the first Internet craze that resulted in serious injuries or deaths. The motivation behind Internet challenges is the narcissistic need for instant notoriety and social media "likes" and "follows".
Meanwhile, Drake is setting new records on the Billboard Hot 100 or Billboard 200 charts with his album, Scorpion. The Canadian rapper's hit "In My Feelings" topped the charts for the third straight week.