Norvell® is renaming its award-winning line of sunless tanning products in response to criticism that the "Black out" name promotes racism.
Norvell announced it is renaming the 'Competition Blackout' line of products to 'Competition Tan'.
The sunless tanning products are specifically for bodybuilders -- Black and white -- to help them achieve the bronzing look that they prefer during competitions.
The products help bodybuilders to achieve a deep, dark bronzing tan without the damaging effects of the sun.
In a letter to "Dear valued customers," Norvell said the change is "an effort to respectfully represent our products to all customers".
Effective immediately, the products formerly named 'Competition Blackout' will not be available for purchase or shipment under the name 'Competition Blackout'.
When your inventory is depleted, we would kindly request the product line reflect the new name ‘Competition Tan’ on your website and other materials you may provide your customers.
We are also discontinuing select skus in the 'Competition Blackout' and 'Outshine' line – see below chart for status of each sku.
The ingredients and formulation of the 'Competition Tan' products will not change to ensure that artists and competitors get the same award winning Norvell color.
We anticipate products named 'Competition Tan' will be available for purchase and shipment in August. We will advise when the date is finalized.