Sean Combs played Santa Claus to 175 families in a struggling Miami neighborhood. Combs, 51, stopped by Miami's impoverished Overtown neighborhood with a fistful of cash on Dec. 29.
In addition to handing out $50 cash and $50 Publix supermarket gift certificates to each resident, Combs, aka Puff Daddy, P. Diddy and Brother Love, blessed 175 families with rental assistance.
Combs wore a clear face shield over designer glasses and black latex gloves. He was dressed in a multicolor Coogi sweater and designer sneakers. The middle aged mogul arrived wearing a face mask which he soon removed to greet excited Overtown residents.
The Sean Combs foundation along with Headliner Market Groups and local charity Teens Exercising Extraordinary Success (T.E.E.S) provided rental assistance to families struggling to pay their bills amid the Covid-19 outbreak.
Local activist Michael Gardner handed out gift bags filled with essentials such as hygiene products.
Earlier this year, his company, Combs Enterprises, launched the "Our Fair Share" program, an online platform dedicated to helping minority small business owners through the economic hardships brought on by the lockdowns across the U.S.
Charitable donations are eligible for huge tax write-offs come tax time.