NICK CANNON FILMS PUBLIC SERVICE ANNOUNCEMENT AT AMERICAN EAGLE OUTFITTERS TO SUPPORT BIG BROTHERS BIG SISTERS*
- *Nick Encourages Involvement in this year’s Bowl for Kids’ Sake Campaign*
December 3, 2008 — American Eagle Outfitters and Big Brothers Big Sisters have teamed up to film a public service announcement featuring producer, actor and comedian Nick Cannon to encourage participation in this year’s Bowl for Kids’ Sake campaign.
Cannon filmed the Bowl for Kids’ Sake public service announcement last week at the American Eagle store in Hollywood. Nick was joined by several L.A. ‘Littles” who got a behind-the-scenes view of the shoot, as well as an AE shopping experience with Nick himself.
The public service announcement was designed to build awareness and provide customers with ways to get involved in the Bowl for Kids’ Sake campaign.
The campaign is the largest fundraiser for Big Brothers Big Sisters, which focuses on helping children to reach their potential through professional supported one-to-one relationships. Customers can view the Bowl for Kids’ Sake PSA this spring in AE stores across the United States and Canada.
American Eagle Outfitters has supported Big Brothers Big Sisters since 2006. Over the years, American Eagle has maintained a strong involvement in Bowl for Kids’ Sake, sponsoring hundreds of associate teams across the United States and Canada. American Eagle also supports the organization through various funding and corporate volunteerism programs.
For more information about Bowl for Kids’ Sake kit, visit BigBrothersBigSisters.org.
Tracy Nguyen | IPR + MKTG
