Below is Ciroc’s official response to the casting call sent out to ethnic talent agencies in search of light skinned blacks for a Ciroc promo featuring Sean Combs.
Ciroc’s statement was emailed to Sandrarose.com around 2:30 p.m. today. I apologize for the delay in posting it.
“CIROC Vodka has nothing whatsoever to do with this inappropriate and offensive casting call, which was done without the brand’s knowledge or consent. We are currently investigating how this occurred. CIROC Vodka has created a brand that defines sophisticated celebration for all consumers, and in no way condones this practice.”
