As most of you already know, Chris Rock’s comedy/documentary on all things permed and weaved, “Good Hair” — bombed at the box office.
All the pre-hype and priceless guest appearances on mainstream talk shows didn’t help boost ticket sales as the movie came in at #14 with just under $1 million in receipts.
A-List magazine thinks the blame should fall on Rock himself.
According to A-List magazine, good ol’ word of mouth and lack of “social media” marketing killed Good Hair’s chances at the box office.
A thread on AOL Black Voices forums titled “who wants good hair to fail” summed up the feelings of black women everywhere who were offended by Chris Rock’s documentary and complained that he pandered to white women who, themselves wear weave and clips. The mag also makes the argument that Rock failed to highlight the “healthy hair” movement in black salons that push their clients away from the creamy crack (relaxers) and more toward healthier methods of hair styling.
One BV member hoped the movie would not do well:
I WAS WATCHING OPRAH TODAY AND SHE HAD CHRIS ON THE SHOW. SHE SHOWED A PICTURE OF HERSELF AS A CHILD WITH BRAIDS AND CHRIS ACTUALLY SAID OPRAH LOOKED LIKE A SLAVE.
THIS TELLS ME HE IS SICK. HE DEGRADED OPRAH ON HER SHOW. [link]