Burlesque singer Beyonce celebrated the launch of her new fragrance, Beyonce Heat – Catch the Fever, at 15 Union Square West in NYC yesterday. Nice shoes!


R&B singers Usher and former bandmate Michelle Williams came out to support their girl.

Conspicuously absent from the gathering was Beyonce’s husband Jay Z whose bizarre ‘Kanye shrug’ response to Bey thanking him at the GRAMMYS still has people talking about the real motive behind their super secret nuptials in 2008.

Also absent (or simply hiding) was her father/manager Matthew Knowles whose name was all over the blogs yesterday after results from a DNA test proved conclusively that he is the father of a baby girl conceived outside of his marriage to Célestine Ann Beyincé, aka Tina.

MORE pics after the break!

Beyonce is set to make an appearance today (Feb. 3) at Macy’s Herald Square to meet and greet her fans.

Beyonce’s sister DJ Solange provided the soundtrack for the launch after party. My spies tell me that Solange commands $3,500 per DJ gig — a shockingly low figure when you consider her sister gets 10 times that amount to make an appearance.

This is the best I’ve seen former Destiny’s Child band member Michelle Williams look in a long while. Michelle came out to support Beyonce’s First Fragrance Launch After Party for “Beyonce Heat” – Catch the Fever at 15 Union Square West in NYC yesterday.

Photos: Getty Images