JET magazine has revamped its cover with an entirely new logo to go along with the times and to draw a new, younger readership to the mag.
So the editors decided to put R&B singer Trey Song (with his trademark pursed lips) on the first cover in an attempt to attract new readers. But was this a good idea? We all know the majority of Trey’s fans are broke and jobless or his album would have gone gold by now, right? Didn’t he drop his album last Summer?
Anyway, according to the SunTimes website, “The inaugural Feb. 15 issue, on newsstands Feb. 8, is described as “the most sweeping evolution of its iconic brand [JET] in the company’s history.”
“Given the evolving landscape for the media, we thought now is a good time to re-establish our standing in the industry,” Mira Lowe, JET’s editor in chief, said Tuesday. “We want to maintain our leadership position in the marketplace. . . . We’re looking to appeal to a broader audience, including younger readers as well as our core readers.”
Johnson Publishing, which owns JET and EBONY mags hasn’t responded to published reports that they are seeking a new buyer for the historically black publications. Newsweek magazine wrote an article detailing EBONY‘s declining readership and loss in ad revenues that is now going to online media.
