Rihanna’s LOUD red hair has tongues wagging everywhere. That neon red lacefront wig perched on top of her head has RiRi’s fans all atwitter. People either love it or hate it. We hate it! But we also realize Rihanna has an album to promote. And what better way to promote an album titled LOUD?

Hollywoodlife.com reached out to Rihanna’s stylist Ursula Stephens to explain why she’s ruining RiRi’s iconic status with that awful red wig.

HL: How was the decision to go red made? Was it yours or Rihanna’s?
Ursula Stephen: It was actually a mutual decision we made together. We had just wanted to do it at different times, but, as it happened in the end, the timing was perfect and we decided to go for it!

HL: Are these extensions? If so, are they real or synthetic?
Ursula Stephen: We’re using real human hair extensions, which are colored. The process to install them is simple: they’re bonded onto her actual hair.

HL: How does she like them. Does she love the new look?
Ursula Stephen: She loves the whole new look, especially the color! It’s her new favorite thing.

HL: Will she have to have relaxers in the meantime? What products will you use to maintain her look?
Ursula Stephen: Rihanna will definitely get relaxers in the meantime. I use Motions Silkening Shine Relaxer System to keep it sleek, shiny, and conditioned.

HL: What would you suggest to women who would like to copy her look? Any advice they can take to their stylist?
Ursula Stephen: My advice when copying someone’s look is always to make it your own! Work with your stylist to create a look that suits you and your personality. If you think this is a look that will suit you and your personality, then work with your stylist to create it!

Great info! But I wish HL had asked Ursula if Rihanna realizes she looks like a clown?