In 1997, advertising agency TBWA/Chiat/Day created Apple’s inspirational “Think Different” ad campaign. The ad series debuted with a television commercial September 28, 1997. Steve Jobs narrated the first “Think different” commercial titled “Here’s to the Crazy Ones”. But it never aired.
Steve Jobs died on October 5, 2011 following a prolonged battle with pancreatic cancer. He was 56.
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Here’s to the crazy ones.
The misfits, the rebels, the troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones, we see genius.
Because the people who think they are crazy enough to change the world…
are the ones who do.
