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About 4 years ago, Louis Vuitton announced its plans to discontinue the custom orders division of its luxury brand. This meant they would no longer accept custom orders for bags or clothing from celebrities or the public.

This news came at a time when Kanye West’s custom $6,300 LV backpack was all the rage on the blogs.

I wanted a smaller version of that backpack, but a rep at the Louis Vuitton corporate office assured me that LV would “probably” resume accepting custom orders “in the future” (this was 3 years ago).

So imagine my surprise when I saw the pictures of Justin Bieber wearing what appeared to be a custom made Louis Vuitton jacket to the Consumer Electronics Show (CES) in Las Vegas last week.

Thinking the future was now, I called the corporate office ready to place an order for my backpack. But the rep claimed not to have any knowledge of the “custom” jacket that Bieber was wearing. So I emailed the rep a photo of the jacket and waited for a response.

10 hours went by before I heard back from the LV rep who pointed out that the jacket Justin wore was a counterfeit.

Last night, Inside Edition spotlighted our post on Justin Bieber’s fake Louis Vuitton — and the hip hop community took notice.

Any hip hop connoisseur knows that rappers have a longstanding love affair with luxury brands.

But the times have changed, and now Louis Vuitton is aggressively pursuing anyone who infringes on the high end brand.

Watch the Inside Edition feature on Justin below

Video source