Residents of Helsinki, Finland awoke to a strange sight today. During the night someone defaced the steps of the Helsinki Cathedral with hundreds of cutouts of American rap artist Nicki Minaj.
Who would do such a thing?
From Complex mag:
The incredible scene is a marketing stunt by the Summer Up Festival, which Minaj is performing at early next month, according to Helsinki News. Minaj's show at Summer Up will be the first time she performs in Finland, and organizers are making sure as many people get to see her as possible. 100 of the cutouts have two-day tickets to the festival appended to the back.
The goal for the stunt was to gain world-wide attention and cause "positive wonderment," festival director Martin Mustonen told Helsinki News. We'd say mission accomplished.
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