In an unprecedented move, Universal Pictures pulled its movie "Jem and the Holograms" from theaters nationwide after only 2 weeks.
'Jem' did so poorly that Universal stopped reporting the ticket sales figures after the 2nd week.
The movie -- based on the popular 1980s cartoon series -- failed to live up to fans' standards. Critics complained that the film strayed too far from the original cartoon concept.
According to Yahoo Finance, 'Jem' took in just $1.3 million on 2,413 screens. The following week 'Jem' took in just $387,925. That's $160 per screen, or about 10 ticket holders in each theater.
"This is unprecedented, and shows just how badly this film flopped," Jeff Bock, a box office analyst, told Business Insider. "Not only is it the lowest-grossing debut for a studio film this year, but it's the worst all-time — by a considerable margin — for any film released in 2,000-plus theaters."
He added: "I've never seen a studio actually stop reporting after two weeks."