A Taco Bell executive was fired after he assaulted an Uber driver in an attack that was caught on video.
Benjamin Golden was a mid-level executive who, ironically, headed Taco Bell's mobile commerce division. He was fired after the Mexican fast food company viewed a viral video uploaded to YouTube by Uber driver Edward Caban.
Caban, 33, said he asked Golden to get out of his car when he noticed how intoxicated the passenger was.
"You're too drunk to give me directions," Caban can be heard saying on a dash cam video. "I'm kicking you out, man," Caban said as he pulled over.
The video shows Golden pummeling and slugging Caban from behind while Caban blasts him in the face with his pepper spray.
"Given the behavior of the individual, it is clear he can no longer work for us," Taco Bell said in an email to CNBC. "We have also offered and encouraged him to seek professional help."
Caban said he quit his gig as an Uber driver because he fears for his safety.
He said he installed the dash cam because there were "too many incidents," and Uber does nothing to protect its drivers.
"Uber listens to the passenger, and when they get a complaint, that's who they listen to. They don't get insight from the driver," Caban told Fox News after his video went viral online.
Golden has not been arrested but he faces assault charges.
Watch the shocking video below.