Ice Cube in New York City

Ice Cube, NBPA executive Roger Mason Jr., and entertainment executive Jeff Kwatinetz hosted a press conference in New York City to officially announce the launch of the BIG3, a professional 3-on-3 basketball league featuring retired NBA players.

Ice Cube in New York City

Hopefully this league will catch on and more retired NBA players will sign up. The NBA is so dry and boring with the same 2 or 3 teams going to the NBA Finals every year.

Allen Iverson in NYC

Photos: Ivan Nikolov/WENN.com