Coolest Monkey in the Jungle

A wise woman once said: "There is no such thing as bad publicity: ALL publicity is good publicity."

H&M is the latest retailer to use creative advertising gimmicks to drive traffic to their online store.

H&M came under fire over the weekend for using a black boy model to advertise a “coolest monkey in the jungle” hoodie. The advertisement appeared on H&M's UK website.

Many outraged Twitter users who don't even shop at H&M threatened to boycott their stores.

But, in the end, H&M got what they wanted: tons of press and more traffic to their websites in Europe and in the U.S.

H&M, which is based in Sweden, apologized and removed the advertisement on Sunday.

"This image has now been removed from all H&M channels and we apologise to anyone this may have offended," the company told the NY Daily News.

Two other hoodies from the same company featured white boy models, including one labeled a jungle "survival expert."

Dove soap

Racism in advertising as PR stunts has worked well in the past for other corporations, including Dove Soap, whose ad featuring a black woman turning white sparked outrage -- and drove more traffic to the website.

  • Malcom Flex

    Where yall at brothas? Get mad.

  • Luv Pitties

    This is why it is imperative that we support our own just as strongly and more like we did during segregation. This is not an accident and more importantly why did his parents allow this?!

  • Kanyade

    Ay, yup another stunt for advertising. Sandra did you hear about the Youtuber who went to Suicide Forest and filmed a dead body? He didn't monetize that video (his attempt to talk about suicide and encouraging his viewers to seek help), but he monetized the apology video. Made me sick. Stunts and stunts and stunts.

    Also, H&M is based in Sweden. Expect this kind of mess.

  • cpatterson_22

    I'm glad I'm not the only person who realized that these companies are exploiting racism and bigotry for publicity and clicks

  • 1BlueStar

    I don't shop at H&M; don't like their clothes and they all look cheaply made to me. The stores are always a mess, like there was a bargain bin sale or something.

  • Enoughsaid2020

    This bias racism did not win, these companies have lost millions, so don't believe this fake news.

  • Truth

    It is the parents fault they should not have let their child wear that shit !I do not care what they paid either .

  • Monkies are pink

    Monkeys are pink with thin lips and straight hair.

  • Indies beauty

    I'm offended but confused. H&M IS my favorite store after Dillards.... They are normally corky and fun with their pieces, however, this was a wrong call to have the black model wear this sweater. Whether the intent was real or not, this was just not a good look. They are normally sooo good at being inclusive, why they had to do this?

  • Indies beauty

    The whole Logan Paul fiasco? A mess sis

  • Scromes1212

    Lil homie is killing his lil pose lol

  • Indies beauty

    Large majority won't. I hope they all "come for me" to prove me wrong.

  • Indies beauty

    Lol girlll... hes been practicing with drake on repeat.

  • Kanyade

    Yes! Just terrible! Like where was his mind? What was he thinking? Where was his basic human decency? (re: showing a dead body). I know this is the age of the camera. People don't even cook dinner without filming it or go on vacation without picking the perfect spot to instagram a pic. I get it, but sheesh. The people around him should have told him to slow his roll. But when I read about him monetizing the apology video, I was sickened. Now, last I heard, he's gone into hiding...or is taking a break from social media. SMH.

  • Scromes1212

    I'm a man lol but yeah lil homie wasn't playing lol

  • Indies beauty

    Lol sorry man!

  • You Could Never

    Also, H&M is based in Sweden. Expect this kind of mess.

    This. Clueless. Still no excuse but Europe doesnt get it at all and out of all of Europe Imma go with Sweden probably being the most clueless of them all.

  • BeUtFullSoul

    Welp! I have shopped at H&M a little here and there...BUT this is it for me!..Bye Bye H&M aka Hennes & Mauritz, no more of YOUR SWEDISH clothes for the MElanin sista.

  • You Could Never

    I dont shop here. 23 yo daughter does and she gets her sister some stuff from there.

    Im just waiting on this good ole fashioned Alabama ass whoopin to be unleashed upon the Bulldogs at 845p. EST on this here day that the Lord has given us, the 8th of Janujary tew thousand and eight teenf.

  • shun king

    what is it to get mad about that lil boy in that shirt is alot more dignified than how all these top black entertainers act,homosexual,savages,killers,perverts

  • Roderick2011

    You are crazy.

  • Indies beauty

    Yeah he definitely needs a break. What makes me upset is how he has millions of underage subscribers who viewed the video and don't really understand the devastation of suicide. His video along with shows such as, 13 Reasons Why, definitely glorify this epidemic.

    The nerve of him to expose his audience to a deceased body and the disrespect to the family is to much for me. The family should receive all the money from his apology video and he needs a break from the YouTube community.

  • tintin

    but which designer puts this type of wording on a shirt. Monkey!!! really

  • Breitbart_Savior

    I, for one, have seen enough white n1ggers and buffoons to not be overly offended by marketing ploys.

    What upsets me most is the fact that we continue to cry and whine instead of playing even.

  • Youngblood

    LMAO where was his mom when they was shooting this ad,I would have been like yall aint putting my baby in no monkey sh%$. I'm so big on my son too, I don't play that I have a 14teen year old daughter drives me crazy yall could put her in a clown suit.but my boy o hell no.

  • unknown user

    As mad as we can get about these race baiting ads at some point we have to realize these people are willingly signing up for this. There is no one forcing them to be in these comercials and ads. Best thing we can do is simply not support

  • Phillybruh

    I bet whoever decided to run this ad just got a promotion and a raise.

  • Jen_no_juice

    Sooo his parents weren't there????

  • Vonn

    Those crackers knew exactly what they were doing. They knew that they would "trend" over this ad. Look at all of this additional publicity. Black folks will continue to shop there.

  • We Can Do This

    Sure is, but they signed a contract.

  • James Hudson

    Them Crackers is MAD as Hell O.J. out & they doing everything in their power to lets us KNOW it. Don't be fooled fam the REAL racism is happening in the White House & DOJ under Sessions. These types of stories are just distractions.

  • my view

    His parents got that coin and they sure aren't complaining.....we love a boycott meanwhile the kid probably has a wardrobe full of h&m for the ad and backlash over it....

  • klwbaby

    His parents were probably there. As long as the check cleared, they had no issues with this hoodie.

  • justlooking

    1. H&M is Swedish and could give to fluks about Racism.

    2. Not sure why parents agreed on this, aside pressed for cash.

    let the nonsense begin 2018

  • We Can Do This

    I really can't be too upset because when you sign a contract to model clothing, you have no idea what they'll have you modelling.

  • NeverSurprised

    Notice who never whines, never complains, is never “outraged” — Asians. They have no time to waste on such nonsense because they are too busy making money and excelling in every profession known to mankind.

    We blew the Japanese to Kingdom Come a mere 70+ years ago, yet you never see them protesting, never see them whining about “white people.” and injustice ( though they currently are PENALIZED by Ivy League schools when they apply.). Instead they have built one of the world strongest economies and are buying up everything in America that isn’t tied down. Asians don’t get mad, they get even — FINANCIALLY.

    Black people will never rise above their circumstances because they waste too much time and energy being “outraged” rather than excelling.

  • SpillyNillie

    H&M is about to have a huge sale in 5...4...3...

  • imright

    im so tired of white ppl pretending not to know WHATS RACIST !!! ? ?? ?

  • Blaque Mahogany

    He's a cutie.

  • Yen Pettaway


  • hottlanta

    I went to the party section in the stores and they got that Curious George monkey print all over the place. I would never buy that for a baby shower. I wouldn't even buy those Curious George clothes as a gift for a kid, especially for a black kid. I guess this is the concept they were taking this from and thought it was cool if you see the verbiage on the shirt. Parents should have said "no" but I guess they said it is hard out here for a black kid to get any work so why not.

  • Holler If Ya Hear Me

    White people know us better than we know ourselves. They know our trigger points and what will make us upset.

    We behave just the way they want us to. We are the commodity.

  • imright
  • Look@m3

    I really need a response from his parents, legal guardians, foster parents.....Like I need a press conference!

  • hottlanta

    Please mom's probably someone bragging saying folks are jealous of her child because he got a ad with a major corporation. This as upped her bragging rights.

  • justlooking


  • justlooking

    Well, I live in Asian Pacific and the do protest often.


  • Look@m3

    I need her to get caught saying that because I need her to deal with this criticism (or him) ...LOL. Because this right here is just unexplainable!

  • hottlanta

    Correction they know SOME black people better than they know themselves. That is where they make their mistake by trying to generalize black people after a statement like yours and they have that "1" black friend who goes along with everything they do and say because they are happy to be around white people. Then they met someone like me who ain't going for their BS or totally ignore them as if they are invisible get mad and say I have an attitude because I ain't kissing their behind and I am not afraid to say "No" you can't do that. That 1 black friend they have said that is "cool" and they put it out there like that.

  • brownisback

    Don't be fooled by the okie dokie, they knew exactly what they were doing............

  • Yoni7

    When are they going to learn that this is a NO in life? #sendhelp

  • Ryan

    Not all publicity is good publicity. TBH I don't see Cletus and 'em buying up the stock at H&M. This is them saying "This is what we think of you and there ain't isht you can do about it."

  • klwbaby

    Asians are outraged about a lot of things and they have whined and complained about it also. I don't know what type of black folks you hang out with, but black folks around me are business owners, congressmen, corporate executives, and the list goes on. By the way, a simple Google search will show you about Asians getting mad and protesting.

  • Blaque Mahogany

    In other news, Umar Johnson's hearing is streaming live. This would be the day I don't have my damn headphones. Apparently, he doesn't have a lawyer. But, I'm not sure if this is his initial appearance or the actual hearing.


    I can give a flying f****! I don't shop at H&M, all their clothes look weird and look like they are only for teenagers so ummm they ain't getting my coins and its sad that a lot of stores and places are ranned by racist white people.

  • BadAss Will

    Where was his mother? Shouldn't she be on the set to see this? Probably somewhere cashing his check smh

  • Yoni7

    Hearing for what? He and Tariq have been going at it for a few days now. I hate to see it.

  • Indies beauty

    Where is it streaming? Have you watched Lovelyti's videos, breaking everything down?

  • Yoni7

    GIRRRRRRLLLL SAY THAT! I REFUSE to buy Grand-SUN anything with a monkey on it. I even had my friends and nieces trained. They were like "I know you don't like monkey's on clothes, so I didn't get it." Sure don't. PP wanted a Jungle themed baby shower. Uhm yo baby daddy side can give you one, I won't be spending MY money on nothing in comparison to it. My them for her shower was a "bow-tie/Lil Man/distinguished gentleman" theme. Don't play with me.

  • Blaque Mahogany

    No, I have not seen the video. Do I need to google lovelyti?

  • Blaque Mahogany

    I'm not sure. I can't tell if they are trying to take away his license or if they are saying he is practicing without a license.

    P.S. They are now showing the dang on clip from the Breakfast Club.

  • My 2 boys

    Absolutely!! Love it.

  • Ms.Devereaux

    I SAId this word for word on a post on ig

  • Blaque Mahogany

    Re Umar Johnson-- Yeah they are saying he is practicing outside the bounds of his degree.

  • Queen B

    Damn i have 300 worth of items in the cart shop i check out or nah ?


    H&M is nothing but a ghetto macys

  • Look@m3

    I cant hear anything..

  • Holler If Ya Hear Me

    As a collective group- they know US.
    you can try to separate yourself all you want but at the end of the day, when the people cry out, it is as a group- not individually.

  • Indies beauty

    Thank you!! Shes on youtube... I linked the most recent but she has a whole series on him.

  • hottlanta

    If that is the case from what I have seen in one day I can say white folks are child molesters, murders, thieves and get their jobs by knowing someone and doesn't have experience. I will never separate myself from black people but I am not like those black people that they think you go for that mess.

  • hottlanta

    I saw those monkey themed clothes and I said WTF. I helped my friend with the bow tie and it was nice. You know I saw that monkey theme baby shower stuff and blew a gasket. They even have the button and everything. I said really. You wearing a button calling your baby a monkey.

  • hottlanta

    You sound like one of those people who know a situation is wrong but stays quiet. Then you see black people out there protesting and you complain about that. Then after the black people have worn out the concrete protesting and achieved their goal you the first one in line reaping the benefits of the protest. You want someone else to do the work of the protest while you reap the benefits of the protest.

  • hottlanta

    Thank God black folks did get angry. Things would be a lot worst. You know they would have been one of those Massa "we's sick Negros."

  • Coffee1st

    H&M is a nightmare of a store. Just plain ole ugly.
    Where are his parents?????????


    All I am saying is who and where were the parents to allow this shameful trash. I am disgusted.

  • Yoni7

    Just NO!

  • Yoni7

    Without a license? Like young son a couple post down?

  • tt

    I agree.....why the backlash when his parents Ok'd it?

  • Parents okayed this!!

    NOPE, I would have never allowed this on my most of you on here if they gave my kid millions$$ I would allow one picture.

  • Blaque Mahogany

    I think he is certified but not licensed. The state is trying to argue that saying he is a psychologist implies he is licensed. But he clearly says that he is a certified school psychologist.


    No amount of $$$$ would be worth that utter disrespect towards my child or race. That is absolutely horrible and shame on the parents for signing off on that.

  • hottlanta

    Can't wait.

  • NeverSurprised

    Hot, you sound even more delusional than usual, if that"s possible. Unlike you, I have spent my adult life getting the best education possible and building a successful real estate investment portfolio. Why would I need to "reap any benefits" from a bunch of unemployed yahoos traipsing through the streets. I own every one of my investment properties OUTRIGHT. CASH DEALS. While dumb asses like you are worrying about the "white man", I use the Asian prototype -- I work hard and invest.

    My son just graduated from college owing ZERO $ in student loans because he has me as a mother. I wish I would waste my valuable time marching and chanting, rather than working hard for what I want.

  • Ozad

    the very same practice you ( Sandra) use( Trumpism, Fox news talking points) so well!!!

  • hottlanta

    My 2 Lil Hots graduated from college owing ZERO $ in student loans because they has me as a mother they got FULL SCHLOARSHIPS. I am glad that those before them had marched and chanted because one is a IT Project Manager that can take a computer apart and put it back together again blindfold. The other one is also a Fulbright SCHOLAR which will get her PhD this year. So while you harp about spending money on your child I can harp about saving money on my child. Just giving you something to think about the next time you feel like doing a little bragging.

  • kekeb

    If she was on shoot, why would his mom allow him to even wear that non sense????

  • TheOwley

    A+ for creativity. I likes.

  • alex

    That's the model minority myth. The most successful Asians in the USA are east Asians, who tend to be racist AF against southeast (brown) Asians, who have less success in the USA. And of course Asians complain, they are human after all and there are 2 billion of them. A good example of this is the recent drama with that white asshat Logan Paul -- Japanese people read him his rights up and down for disrespecting them.

    Interestingly about the Asians never protesting. Where I live, they only protest when they see something that impacts them personally. Asians protested for cop Peter Liang when he was about to go to prison for killing that black man in New York. But when people are protesting police brutality, few Asians are found. Interesting.

    Japan was blown to kingdom come because they allied with the Nazis, not because they were being peaceful.

    Black people's outrage is what brought about the Civil Rights movement in the USA. Guess who benefited from the Civil Rights Movement? Asians. After that, the immigration quotas were relaxed and more Asians moved to the USA.

  • kekeb

    No!!!! Go buy from black brands

  • Tink Tink

    I like how you got NS together, my dear have won this round by knockout!

  • Queen B

    Lol like who?

  • Solstice

    Thank you! ?? Where is Mom, Dad, Grandma ??, Aintee, cousin? ????? If they were on the set, as they should be, I would have never allowed my child to pose for this. Smdh!

  • hottlanta

    No problem but be careful bragging. Acting like her child of the only one on this board that has gone to college and everyone else hasn't. Now that is ghetto. Talking about CASH deals really. Tell that to the feds that mean drugs or anything illegal. NS is a fool to think that what that said will not be followed by the IRS. Can't take credit for NS. You Can Never came through with the bullets on another post. NS asked me a question and she went in and finished it for me. I guess You Can Never thought I was a little slow in my response and picked up the tab.

  • hottlanta

    Hi Ms. S. You know they was all posting them pictures on Facebook and getting coffee mugs made at Walgreen's photo department.

  • hottlanta

    You know the parents somewhere saying "me don't speak no English".

  • Solstice

    Hmm ? …interesting point

  • Malcom Flex

    Then you have NO RACE LOYALTY and I feel sorry for any kids in your fam cuz you won't be protecting them.

  • Malcom Flex

    You're a non black troll. No seat at this table.

  • Solstice

    Lmbao!! Girl, they were sending them out for the holidays ?

  • Malcom Flex

    Black kids only got MOM? The question is WHERE WAS HIS DAD?!

  • ShWa

    delete that shih out that cart!

  • We Can Do This

    This is extreme. The kid didn't drive himself to the photo shoot.

    All money isn't good money and at this stage of the game we should know this.

  • Tequila Mockingbird

    It's cuz parents have been selling off their kids since the beginning of time. It's about the all mighty dollar. Disgusting.

  • Tequila Mockingbird

    Overall, no child should wear this regardless of race.

  • Alicia.Ashe


  • Queen B

    Imma get the hoodie and the purse and thats it lol

  • Bent540

    hahaha fucking SJWs!! lets keep the muslims rape epidemic in mind and blacks crime stats!

  • Youngblood

    I feel so bad 4 u I'm black and was raised with both mom n dad in the same house all my life.