On Monday night, the MTV Video Music Awards attempted to appeal to the growing Hispanic demographic in the U.S.
MTV tapped Hispanic rapper Cardi B to open the 2018 Video Music Awards at Radio City Music Hall in New York City on Monday night.
But the show’s TV ratings fell far short of 2017’s previous record-low audience.
Puerto Rican superstar Jennifer Lopez was honored with the Michael Jackson Video Vanguard Award, while Latina singer Camila Cabello won Artist of the Year and Video of the Year awards for her single “Havana”.
Other Hispanic stars were paraded down the pink carpet, but MTV, which hasn’t played music videos in years, drew record low ratings for the 2nd year in a row.
According to Hollywoodreporter.com:
“Monday’s show drew 2.25 million viewers and a 1.1 rating among adults 18-49. Across eight Viacom-owned channels, it drew 4.87 million viewers and a 2.2 in the demo; both sets of numbers fall short of the 2017 VMAs, which set the previous low.”
The VMAs suffered deep declines among its core 18-34 teens and young adults demographic and viewership was down 15 percent among adults 18-49.
Some observers blamed the record low ratings on liberal celebrities injecting politics into the awards show.
“Everything that used to be entertainment has now become an activist shout and scream fest. Who wants to watch that?” wrote one commenter on Hollywoodreporter.com.
Photos by Jamie McCarthy/Getty Images, Andrew Toth/Getty Images
I haven’t watched an awards show since the Michael Jackson days. I literally don’t know who sings what these days.
This was the weakest show ever. The music is getting worst as the years go on, I can’t remember the last time I really liked a song
Well, sorta OT go watch Cardi B’s opening and look at Off Set’s face. ? Also, watch when she accepts her award, she literally struggled so much with her dress people from the audience went to help get to the stage. Off Set just stood there. ? never seen anything like.
And it will keep shrinking … Keep doing those rituals …. All that shyt will flop.. ..
JLo is so overrated. The only reason she getting so much attention is bc she dating A Rod. So many other ppl should h e got that Vanguard Award
Let me go to the bank and see if they can loan me a fuk to give about this..I hope the interest is as high as mine is about award shows…zero.. https://uploads.disquscdn.com/images/68bc52b2a4f54f3dc0d4dea29ec0c12c203c19b65d4d18beb2fbbd13d0be6a55.gif
U saw the video of her offstage walking past him and they both seemed bothered?
I GUESS THAT WASN’T HIM STANDING UP CLAPPING LIKE CRAZY FOR HIS WIFE? OR THEM HUGGED UP AND SINGING AT THE AFTER PARTY. OK……..JENNY JONES!!!!
SO CARDI AND THE OTHER LATINOS WERE THE REASON FOR THE LOW RATINGS? OK NOT THAT THE VMAs HAS NO REAL VIDEOS TO AWARD AND THAT THE MUSIC INDUSTRY TALENT SUCKS AS A WHOLE………JENNY JONES!!!!
Airing the show on Monday hurt.
Oh Lord I’m almost surpassing the teen and young adults age!
Blame the low ratings on lack of performers that people wanted to see…for example Halsey was not nominated and she chose to skip the show as a result…her fans likely tuned out
Also lack of cable…that shyt is so over…
J lo…bish go somewhere please!
I don’t know, I hope it was because she deserves a supportive mate. The moments I saw were not reflective of that. SN: I learned a long time ago shouting at peope is rude.
This is all just a circus sideshow anymore. People didn’t go to the circus for the sideshows. They were just there to funnel money form folks who were there for the main acts. Unfortunately, there are no main acts anymore. Just sideshows. And freak shows. https://uploads.disquscdn.com/images/2f29a8149572058b2931f616fc3f633afc08cb057f306769d8c630cdc5baf7ca.png
She is super lame
Who would you have awarded it to?
J Lo wanna be hard so bad. she tries way too hard. can’t tell her ass nothing now that she’s getting that A Rod d*ck. girl go sat down some wur.
I pointed his odd behavior out before. There is something wrong with him. He is detached emotionally. Women expect to be treated a certain way by their men. Most men learn quickly, but Offset is a very slow learner. This is why Cardi is his 4th baby mama.
Award shows used to be the only way to see celebs so called candidly. The only reason to watch the parade of deplorable shows now is to see which end of the ritual someone is (giving or receiving).
Why was JLo given the vanguard award? She’s never contributed anything to music videos or music period. My opinion lol
Me too ?
lmao!!!! you typed exactly what my mind was thinking!!!!!
New post please: Aretha didn’t have a Will…
Puerto Rican superstar Jennifer Lopez
^^^^^^^^^^^^
Nah. Just born to some Puerto Ricans here stateside. Lmaoo Jennifer was born probably at Bronx Lebanon or Montefiore.
Its a name for it but I cant recall. But if your ass born here you cannot claim PR’n. It pisses the island born ones off I think.
Okay, the awards BEEN wack as hell for years now…first off because MTV and VH1 ( MUSIC Television & VIDEO hits (?) Television)..NO LONGER PLAYS MUSIC!! Hell I have not seen a video since BET stopped airing them….all these so called MUSIC channels….play more reality shit shoes than music! And they wonder why folks is over it….hell I bet JLo was the oldest performer up in that piece….what they need to do is go back to basics….start back showing videos and REAL music…..I thought Tiffany and Kevin were the official hosts…hell their asses was up for all of 6 minutes for a weak ass monologue that made no sense. They should change the name to the MTV Shit Show and Hoes awards……
awe Me likes Jenny ?.. . Always have
I dont like JHo ass. God knows I do not. But we not gonna sit up here and act like Jenny aint sold a shitload of albums in two different languages no less, has blockbuster sell out tours, a Vegas residency, and aint had box office hits. Hell why the hell did Pink win Video Vanguard last year? the fukk has SHE done?
And you know I have always NOT but I aint gonna front on that lady. Jennifer Lopez works HARD. As HELL.
First off…Music and just what passes for entertainment is just not good and many who are not liberal are tired of that ridiculous politics spewed on these shows.
I watch very few shows because I don’t want to be inundated with liberal politics.
Me either, ?
She ain’t my favorite, but she did her thing.
Her twerking was off IMO. But hell she can’t be perfect.
I watched that J Lo performance. It was a mess to me. And I’ve always thought she could dance. She was extremely stiff to me. Even that signature backwards dance move she does was half azzed. It was like she stopped mid-step.
Get out my head, I thought so too. Age ain’t no joke. One day, it felt like I needed a damn cane.
First of all jlo killed it.. second of all I’m waiting for master chef tonight.. third why didn’t manny win the next food network star (he was way more likable, his show will prolly b better)…fourth I only low key watched that dumb award show for some drama(was disappointed) & one last question wtf was Nicki Minaj’s performance prerecorded with her die hard fans if she was at the live show ? o and did she leave before or after she got that award ? Loll
She could have skipped that. I agree. But Jenny not bad as a dancer. At ALL. And I heard with my own ears…her ass been taking some singing lessons.
I’m a sucker for my ol skool songs I didn’t even notice her dance efforts or Watever I was straight jamming to my jams lol
Don’t feed the trolls hun
Selling records aint got shit to do with that award. It’s intended recipient was supposed to be someone who revolutionized music videos.. I can’t think of one Jennifer Lopez video that was memorable.. She got it because there really is no one left to give it to other than a few artist that are not really big stars like Missy Elliot. Missy Elliot has way more creative videos but we all know why she (a dark skinned black woman) wasn’t chose over a light skin Latina.. But besides that bullshit the MTV awards been wack for at least the last decade..
She needed them.
Her singing is terrible. Yet I like that outfit up top
my question is, are there no other VANGUARDS? d@mn, we have sunk to new lows in music.
I was like damn girl…Nobody was saying nothing, but I was shame for her. Her man was tickled….
She was popular with the Hispanic/Latin culture after Selena…Kinda fell off with the whole Diddy dating fiasco.
Mark Anthony really helped get her cred back up with the Latinos, because he is a GOD to them.
I was with you until you said box office hits…
oh, cause i was asking but i admit, i stopped watching videos a long time ago.
I think the floor was slippery lol but im over jlo…
Looks like we are not missing anything. I miss the days when I used to look forward to awards shows and music videos. The ET industry is so meh now. ?
Lol i had 2 think back like block buster???
you can hear quavo literally tell offset he’s supposed to stand up as she passes by smh.
Trust and believe the devil keeps receipts.
yes!!! homegirl was hitting them high notes…I was like… get it!!! She struggled a tad…but she hit them!!!
Yes thanks 2 selena & marc anthony
It was a video vanguard award
ok…I was suspecting…but thanks for confirming. good looking luv!
One minute she hood & the next she puerto rican ambassador
Masterchef is one of my shows. Try to get some tips on there. Love cooking for my family and friends (and me lol!!) I will say I don’t care for that midget judge though.
That’s because people watch via clips on social media. People don’t want to sit through 2 and a half hours full of performances and people they don’t want to see. I only wanted to see Nicki’s performance and I was able to see that without tuning into to the awards.
She going 2 keep hanging on to ppl who get attention too, diddy, marc anthony, arod lol
Thats that lean…
Wedding Planner and Maid In Manhattan were number 1 movies. So was Ice Age. Both original and squel.
She walked by her sis too she was sitting there with the pony tail
As stiff as a pair of heavy starched jeans
Is that what it was? I thought maybe those Timbs were too dam big. It looked like they were flopping off her heel.
You know what… when Ja Rule came out I thought to myself, “Hell, they could be giving this award to him”.
Yeah. She’s never been able to sing to me. LOL…when she did that little holler and then stepped back like she did something. Chile.. I was like, “Jen, no one is going to stand up for that ish”.
Yeah, maybe it was age. But, why didn’t her booty move. And don’t say muscle…
She is the first Hispanic to win that award.
So Pink revolutionized music videos? Kanye? Red Hot Chilli Peppers? If this is true they been missed the mark and it didnt start with Jenny. And black women have won it before. Bey and Janet.
“The Michael Jackson Video Vanguard Award is presented at the MTV Video Music Awards to music performers, recognizing accomplishments in music and film”
Money Train was my shit…..she is in that one too right??
The knocked knees ain’t what they used to be. She could barely get up from the “Flashdance” slap the chair from the floor move. At least dance your azz off considering your songs are forgettable fluff anyway.
Selena one of our all time faves. I loved her in Money Train too and in Enough. Enough is my 23 yo daughter MOVIE. She loves that movie lol
girl….naw….Ja was just happy to get out of the house…hell he even brought out Ashanti…
The comment and pic have nothing to do with the topic…take note of the username and his comments on other posts…also the weird gravi
1. I heard Fantasia was going to sing at Aretha’s funeral. I can’t wait to see that.
2. Alexxis Sky (one of Fetty Wap’s bm) decided she wants to be a rapper like the other bm. She just released a snippet of a hook from one of the songs: “make that p.zzy purge on the first night”. Idk even know what that means. I just…
3. I heard Da Brat was about to file for bankruptcy because of the money she owes the cheerleader (for busting her upside the head) and the million or so dollars she owes a record label. But, I could have sworn she said on the RSMS that she already paid the cheerleader.
I forgot all about that scene. She literally got on the ground and smacked the chair and got back up. So disappointing.
The whole time my little brother was like, “I told you her azz cant dance”.
Say this louder for the slow folks in the back, Auntie!
What?! Ja had some hits. He sings just as well as JLo.
He had a nice little run before 50 came along.
Blockbuster.
Try God got the receipts…. No refunds …. On those rituals… Blewp
Love Jenny ?
I got a vibe the day after that the media was trying to make award show seem way more interesting than it actually was. It was as if they were trying to convince people that they actually missed out on something.
True!
No, I missed that part. Just strange though. I am happy I’m not the only one that noticed. Not sure if you saw Jlo’s performance but ARod was chessing so hard his top lip disappeared.? What a contrast to Offset.
Omg yesssssss Manny should have. I figured they were looking for an Asian winner from the jump tho. But, when they picked two I was like wtf!!!! He looked real bothered.
When she bent over to shake her ass I was like okayyyyyyyy what’s that all about lol
MATURE Grown up look for Cardi but I still wont buy nor listen to her music… In fact Im strictly 90’s!
50 single handedly ended dude career. Like dayum!!! Ja will forever remind me of what a glorious run I had back in the day lol
The only move she actually committed to was the bent over twerk to the audience…she knew she couldn’t mess that up.
Pink won?????
Right, I get info right here on sandrarose, if the roses not talking about it, I swear I wouldn’t know, who are what, these celebs are doing
Remember when he smoked around Cardi when she was pregnant? A woman just wants to know that her man cares about her. Either this guy doesn’t care about Cardi or he was raised by wolves.
Yup! Blocking cuz I don’t want that in my space
??????
Yup?????. He seems like the jealous type. Jealous of his girl success
Yes ma’am. And Britney Spears has one from years ago as WELL. But we giving J. Lo whose movie and music sales which are down right foolish… a hard time.
The fact that he had his pregnant wife in such a hazardous environment says a lot
I can’t believe Pink won. Hell, how she win before Jlo? Jlo been in the game longer. Wow!
Judging from these comments nobody wanted J. Lo to win. And they probably have no clue that Pink won last year. I dont even like her. But shit I might start. Love me an underdog.
There is no music in the MTV. They died a long time ago, they just don’t know it. Also, I saw the people and what they were wearing. Pure shitshow.
The award is to recognize accomplishments in both music and film from the person receiving it…. it is well deserved, imo. There is no other artist who is a double threat much less a triple threat. They gave it to Britney Spears already.
Like who?
There is no one else that meets the criterion.
You’re failing Racist Troll 101 man!! Forgot to make your comments private. You didn’t learn from the last time you got banned? You big dummy!! And yeah I had time today!
“My wife ALWAYS asks me.. “Honey, should we go see a really good movie this weekend? Or shoudl we see a ‘diversity’ movie? ” <– I call b.s. on this. People like you don't have significant others because you're unlovable.
Re: Rapper Nicki Minaj Compares Herself to Harriet Tubman in Album Sales R…
"My God. what a pig. Actually both of these women were pigs." <– So you, Sir Random Fvcktard, are calling Harriet Tubman a pig.
"What an idiot. How many white christian Conservatives shoot around 5000 people a year in US cities?" <– A lot. Check the police blotters in rural/predominantly white cities and towns. Or not.
You're lower than an unflushed turd in a gas station bathroom. Get a job and cook my fries bish (after washing your hooves)!!
https://uploads.disquscdn.com/images/6c290b1ee9a365fe9e916a340519fa6fc924ec7e16c12c133801be0d8f21e69f.jpg https://uploads.disquscdn.com/images/034d0ab86cb32b62d81ea18f5d272a45e0b788990ef61f712253aa23491a22f5.jpg
I really love giving you homework to do Ryan! Keeps you off the streets.
I saw J-Lo trying to twerk in the club in that Formula One Racing Onesie and her ass was like, girl, we’re 50 years old. Bof of us butt cheeks ain’t finna move. Once she realized it wasn’t working she stopped. It was too funny.
Keep telling yourself whatever. I almost pity you in choosing to spend your life trolling. Would be nice if your sloppy azz would get a job, but then you would just screw that up too.
lol…ass stiffer than my hair with some Gorilla Snot in it..lmao
yeah he did….but he let 50 piss on his career…and I dont even know why….cause now BOTH of them have struggling rap careers….
yes!!!! especially when she started kicking dudes ass!!!! and every time I watch that Selena movie…I cry…can’t help it…such a sad way that woman died.
After I said my piece I blocked it too. It was almost sad to see how much he goes from site to site trolling all day, every day! What kinda life is that? SMH
Flag those comments…lets get him banned
Her ass is flat as a flapjack, sitting on top of hoecake.
It’s gotten so boring now.Because it’s NO superstars left anymore. They ALL passed away.
Jennifer Lopez honored with the Michael Jackson Video Vanguard Award is COMPLETELY laughable. She has NO musical talent whatsoever and owes her WHOLE musical career to JANET JACKSON.
Actually, she owes her career to the Wayans brothers. ?
I miss the old “I want my MTV” days, VH1, remember VH1 actually showed the “classier, more cosmo” vids???
It is all BS now.
I used to have them as background sounds in my place. Now I don’t even know what channel it’s on and I will keep it that way.
lmao.
I know that.
it’s a VIDEO award nothing meaningful
LOLLOLLOL!!!!!!!!!!!!
Joe? ??? dawg that’s my mans & them
She never mentions In Living Color. Whereas Jim Carrey gives them those props OFTEN. In any interview its brung up. Still. Years later.
Yep…In Living Color!
People have aged out of award shows and it’s not at all entertaining with these lean drinking, molly popping, white kids wanna be black whackers bc they are not at all rappers
I was forced to look because choke 23 was doing my hair whilst watching it, uhhruh it was horrid….I had fun with the Roses who were here commenting about it.
Not anymore it isn’t .
Pimp and whore night.
People too stressed to be bothered with this stuff. People trying to survive and want to know where is their reward.
I think you’re trying to troll me Ryan! I’m honored! Tell me darlin’ What do you do for a living?
I haven’t watched any of these shows in years. They’re all junk. They talk junk they perform lip syncing sh8t.
HA! Tell ’em Auntie! They exposed her. They took her from Jenny from the block to a true entertainer. She can’t sing to save her life, nor can she act for a dollar, but she can DANCE like there’s no tomorrow.
Wasn’t she a dancer on the show In Living Color?
Ha!! Y’all are gonna blame “Liberals” whoever that is on everything. That’s a stupid dumb ignorant go to. It shows you clearly lack the depth and breadth and scope of life and politics in particular.
Is VH1 still around?
They feed off smaller platforms where its more likely people will respond not replying is the best defense.
a mediocre dancer at best, Janet, Cici, Chris would tear that azz up on the floor, ijsmo
I am screaming!!!!!!!!!!!!!
Didn’t even think about that. Makes sense, thanks!
Sorry baby girl but I can’t stand him, got mad they brought him back lol
People fail to realize that music sucks balls so with that being said y the fuck would anybody watch an awards show with a whole bunch of entertainers (can’t call a garbage man an artist ) who has been making the same song for the past 10 years? Don’t get me wrong there are a few artist very few that dose attend these events but that’s a very small few. Next year it will get worst
Nah it’s not that. Nobody knows the names or the songs…I haven’t heard any of the songs or seen the videos….but I’m a much older demographic. Plus, it’s summer. People are out enjoying the night.
I’ve heard Jlo mention In Living Color in her interviews, because the interviewers bring it up and she reflects.
Anyhow, she may not be able to sing, but the same for Janet Jackson. They don’t have what Wendy Wms called “raw” dog voices like Streisand, Celine and Aretha. They do more dancing and strutting the stage than they do singing. Anyone who needs a block-full of dancers to augment their performance is a “performance” artist, not a singer. And I don’t think Jlo would put singing as one of her strongest skills. She started out as a dancer and singing augments the dance. She also considers herself an artist. So I would put Jlo in the performance artist category. I DO like her movies. I remember Anaconda (whew!), Roses and Wine, Selena, Mi Familia….in her earlier years she made a lot of really good movies.
I just think at her mid-40s she’s trying to stay relevant.
I have to look up that Aretha funeral. It’s by invitation only. The local papers and TMZ are up on it….freep.com and detnews.com.
Funny that Nikki Minaj complained about Travis knocking her off the #1 chart, when it was Aretha that knocked her off:
Franklin was also the top album seller in the U.S. through the weekend, selling more than 45,000 total copies, led by the compilation “30 Greatest Hits,” originally released in 1987. Next was the 1972 live gospel album “Amazing Grace.”
More about her will: https://www.freep.com/story/money/personal-finance/susan-tompor/2018/08/22/aretha-franklin-death/1060600002/
No one cares anymore. It used to be one or two people would dress like sluts (Rose McGowan –metoo victim). Now everyone looks like a whore. I also don’t like to mix politics with entertainment. You can also go to Youtube to see the performances.
STFU for once with your inundated view on politics period. The ratings are down not because of “liberal politics”. The ratings are down because MTV and VH1 are more about reality shows than music videos. ICan’t understand why Viacom still chose to have this ridiculous award show.
I watched the show for 2 minutes, was I included in the 2.25 million viewers count?
I saw a piece of Jlo performance. Her singing is awful, reminds me of Gloria Estefan.
I could only take a few seconds of loud mouth Tiffany Haddish & Kevin Hart. They both do too much, so annoying.
You and Elevated Soul are the same person. No one else on here mention politics except for you too.
LMMFAO!!! ??? https://uploads.disquscdn.com/images/bd778bf24f90b69fabacd1e0325d37235352282a01abfcd876325827da518f25.gif
I can’t!!! Lol..
!!!
Been wondering for 15 years why people still watch this crap.
A TRANNY LIKE J-HO
Jennifer Lopez honored with the Michael Jackson Video Vanguard Award is likely why the ratings went down….come on the poor child can’t sing and not mention the dancing….show was a joke.
GTHOH!
I remember the first video I ever saw, Peter Gabriel’s “Shock the Monkey”.
JLo winning the MJ award was a travesty and I can’t believe that she would win anything over Mimi. If MTV really wanted viewers to tune in, they would stop boycotting Chris Brown and give him the MJ award since he is more deserving of it.
I did the same thing on YouTube. I wanted to see Nikki and Travis Scott’s performance. Kylie looked winter time frozen when she was nodding her head to Travis as he performed.
Sure there are other Vanguard’s… But!
Chris Brown- Still being boycotted for domestic violence incident that happened ten years ago, among other incidents with women.
R Kelly-Too urban theses days for MTV. Plus, he’s been me too’d
Usher-He has caused both men and women to pee Skittles because he has been burning people left and right so he’s currently a health hazard.
Jay-z- People haven’t forgiven him for cheating on Beyonce. Plus, MTV has already given Beyonce her Vanguard award.
If you’ll notice all of these artists are black. Which means that in the words of the great Stephanie Mills, they want R&B and Rap music, but they don’t want it from Black people. Everything is whitewashed and it’s been done by design just the way that the elites want it.
No its cause its not lit like the BET awards ????? nobody cares about Shawn Mendez and country music stars ect
Purge??? ????
Sounds like a side effect from a STD ??????
but Offset is a very slow learner.
__________________________
He sincerely looks slow , not a flicker of intelligence behind those eyes.
I feel sorry for Cardi, she ain’t too bright neither but…..
Shyt all the real superstars stayed home.
I do remember that. Sad part is I think it is both. ?????
JLo is a hell of an actress, but she is SHHHHHAAATTTTT when it comes to singing. To give that award to her and not Missy??? Missy????? Who been killing videos since 98, or Chris Brown? Or even Busta Rhymes? MTV done lost they damn mind. IDK HOOOOOWWWWW the fuck she has sustained a musical career this long. She is GARBAGE!!!! SN: Cardi is beautiful with the pixie cut!
They should have it on Sunday night’s like they used too.
Because they use to showcase a lot of A list celebrities but know all C list and Reality stars we see everywhere!
ahahaha…that is too damn funny, lol…
C’mon now, the BET Awards have gone down hill too.
…or maybe it’s just that I don’t like much of the new music and the Artist aren’t performers anymore.
the pied piper could have been (is) the greatest of his generation. no way he will ever get an award for anything…ever in life…again. but if the award is for video, video seems kinda dead to me.
chris could still be redeemed if he just stays quiet for a minute. hollywood forgives. but he can’t be out here pretend-strangling chicks and looking crackish.
oh ok, i had the wrong impression of what it was. i guess nobody IS left.
I so agree about Chris Brown. I have been campaigning my wishes to have him perform at the Superbowl he is so deserving of it, ( did you catch JT’s underwhelming Superbowl performance, Chris could’ve done way better than that). that and being awarded a Vanguard award. He’s been quiet as of lately and I hope he keeps it that way. I hope that he watches the company that he keeps as well. I agree about the pied piper it’s curtains for him, he went from singing duets with Celine Dion when she was hot to his name going down in scandal.
he would be awesome at a superbowl.
Yes! Especially if he opened the Superbowl with ” Party” with a marching band behind him. lol! They usually announce who’s going to headline the Superbowl around this time. Each time I hold my breath for Chris Brown to be announced.
Not enough black people there for me boo!