Cardi B

Cardi B is teaming up with Reebok to push the sportswear giant's line of Aztrek sneakers along with some of its apparel, according to published reports.

According to a press release, Reebok chose the 26-year-old Bronx native because "she’s a mother, a style icon, a pop culture magnet and -- above all else -- a fearless individual."

Reebok's Aztrek sneaker retails for $100 and falls in line with its iconic sneaker trends, according to the press release.


Cardi began promoting the brand on her Instagram page last month.

"For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited,” said Matthew O'Toole, Reebok's president. "If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that."

Photo by Dave Kotinsky/Getty Images

  • Mrs. King

    Go Cardi!

  • shelly

    She has never and will ever be a style icon. And I’m not a Nicki fan.

  • Blaque Mahogany

    So I scrolled down and saw her in the shoes and was like, "It's a no for me dawg". Kept scrolling and saw the shoes alone and was like, "oh they're not that bad".

    I'm a Nike's girl. But, I remember when all the hood boogers used to rock the heck out of Reeboks. I can see her having today's hood booger's rocking them.

  • SpiceGirl

    Now I try NOT to knock ones hustle, but lets see how long this last (meaning.....she doesn't do ANYTHING stupid to be dropped from the Endorsements)

  • Hater

    That damn tongue!

  • Well$$Well$$?

    I actually like these shoes. Im a little over Cardi B through so I won't be buying or supporting but Congrats.


    Congrats. Keep the money coming! Secure the ?

  • Coy little wink

    You don't like her style? Interesting

  • Toni Toni Toni

    Good for her. Secure the BAG chica, cause you never know when the music career could dry up.
    I hope that she keeps on winning!

  • cherrypie

    I dont wear Reebok's but I aint mad at her for getting that money. J's all the way for me.

  • Kim’s Original Face

    I used to stay with some original Reebok classic and Jordan’s. I’m glad she’s venturing out into other things getcha coins Cardi

  • HalleMerry

    I HONESTLY didn't know that Reebok made new sneakers!

  • E-VannaRootsAllEvil

    I hate tongues

  • DeJeri

    They're fine as long as you keep them inside the mouth where they belong.

  • FukkFolks2018

    I asked the other day when that bitter bitty who shall remain nameless, started up with her BS...where was HER Puma line ala Robyn? Where was HER sneaker deal? Now look.

    Congrats Belcalis.

  • E-VannaRootsAllEvil


  • n1kk1a

    If she don’t get some act right, she can kiss that deal goodbye. Don’t f**k it up, Cardi!

  • Floriduhh Evans

    Don’t think Cardi is stylish most of time and I’m a fan but I do like those shoes...hopefully they will add more color schemes

  • SpillyNillie

    All her antics and she still cashing checks...get your money Cardi!

  • jeniefrumdabloc™

    Very cause I got to give it to who styles her..... she be on point;......

  • tia

    Not a style icon, but surprisingly and most of the time, Cardi looks well put together. Although she's ratchet, her style is somewhat modest.

  • tia

    Good for you Cardi!

  • MoniquetheGeek

    Congrats to her. All these deals. Okay Cardi girl!
    I like the style. I'm too clumsy with white shoes though. They'll be dirty before I walk out the store. If they came in another color, I may support.

  • Coy little wink
  • FukkFolks2018

    Fashion industry keeps calling her one though. Im not sure. *shrug* she is hit or miss to me.

  • Y me?

    Icon is synonymous with influence in today's world. Hence beyonce and kim k being referred to as fashion/style icons. Cardi has influence over a lot of ppl. Deal with it

  • oshh16

    Not a hood booger more like round the way but 54.11's was alright back in the day.

  • Alextra Ballard

    Lol....she can't hep it!

  • Alextra Ballard

    I hate white shoes. Period.

  • Quitedeliteful

    I don't like these sneakers but congrats to Cardi for living her best life and making money moves!

  • Trace da Ace

    yeah I agree...she is always looking on her or not...her stylists be doing the thing!

  • Trace da Ace

    Go Cardi!!! Even though I am not a Reebok fan....I especially hate the "princess" Reeboks.....I am not knocking Cardi at all!!! I am a Nike Air max chic...but to each its own....GO Cardi! Get that money boo!

  • Quitedeliteful

    Wonder what Nicki M. thinks of her 'rival' now.... say what you want about Cardi B but she stay winning...

  • SunRiseBlossom

    Gah keep your tongue in your mouth... UGH!!!!!!!!!!!

  • Rahab

    You notice how nobody came for Eve!

  • Hater

    she annoying af!

  • Knocked Kneed and Pigeon Toed

    OK!!! She's always on point when needed.

  • Quitedeliteful


  • Knocked Kneed and Pigeon Toed

    I just luh how she keep getting checks. I didn't know Reebox was still making shoes but go head. If people are out here rocking those ugly arse dad shoes then these will definitely sell too.

  • Nik

    I only like white thong sandals because it's only a little bit of white.???

  • Alextra Ballard

    Chiiile,the only person who wants to see that tong hangn out like that is OffCentered

  • ?Patty Kakes?

    I don't really care, I know I won't buy them. I like her but I don't wanna dress like her. That tacky ho look only works for her

  • Simone

    Loved Reebok classics since high school. Months ago, I got 4 pairs when they remade classics in retro colors. They look good and are great for workouts. Love Cardi B.'s music and personality. Her body looks like she's on a fitness kick post-baby. It's a perfect Reebok/Cardi marriage.

  • Django the God
  • SunRiseBlossom

    RIGHT!!! Lol

  • SunRiseBlossom


  • Skin Deep Beauty

    ....and she is waaayyyy tacky and the MEDIA and BLOGS MAKE THIS HOOD RAT FAMOUS! So I comment as to let my opinion known in case the RAT or her followers are reading!

  • Skin Deep Beauty

    MONEY ISN'T EVERTHING.... only to those who aint never had nothing!

  • Skin Deep Beauty

    She aint making money moves CORPORATE baiting!

  • ?Patty Kakes?


  • Skin Deep Beauty

    I know better athletes /gymnast and High School Athletes that ACTUALLY puti in worl who deserves to be SPOKESPERSON!

  • VanillaCaramel2shotsExpresso


  • VanillaCaramel2shotsExpresso

    I know I have the black, white , and the red ones . I loved when they came out in hot pink, purple and turquoise !!!

  • VanillaCaramel2shotsExpresso

    Make your coins baby ... secure your bag . Your doing your “thang thang “ for a supposed one hit wonder and making ‘em mad. I find the whole thing hilarious ????????!!! Strippers and former strippers winning!!! Didn’t Black Chyna just buy a 3 million dollar home?

  • Jersey Girl

    That part

  • Dontgetdraggedhoe??


  • imright

    jawns ugly af.

  • VanillaCaramel2shotsExpresso

    Nikki will be on Queen radio tomorrow saying Puma called her first but Kylie has a line with them already and offered to let Stormi model a kid line for them! Then she will say Cardi hot this line because she turned it down years ago ..... ????

  • BaileyBlue17

    She know how to go and get a bag...make that schmoney Cardi!!

  • Trace da Ace

    ummm...I never said it was....soooo.......

  • Trace da Ace

    ummm...I never said it was....soooo.......

  • Joy King

    I'm one of her followers. Go Card!! Get that money baby girl!!

  • Hunni24

    I thought of your comment first thing when I saw this post!


    True indeed, but will they be able to move units. It’s all about who can sale unfortunately.

  • FukkFolks2018

    Was something I saw them hollering about over on the kneegrow Twitter

  • Li-Wright

    SEE? That's all these rappers want to do is go in business with shoe and clothing manufacturers. They don't want to tour or make music.

  • Zeta Phi Beta 1920

    Those, in this article, are UGLY.

  • Zeta Phi Beta 1920

    People pirate music & record companies have horrible contracts. The artist still has to live.

  • Greatgrape37


  • Monday

    We can all agree that if Nicki mention Cardi ONE MORE TIME on her radio show, Cardi's team will sue her for deffamation of character with Apple. And Apple wants to keep a good reputation AWAY from the press.

    If only Nicki gave her credit to Lil Kim & ALL OF THE OTHER BLACK FEMALE RAPPER WHO CAME AFTER back then, and Mariah Carey, and married Safaree early on in the game....

    It is what it is...

  • Monday

    They remind me of high school. Most private school in my area had Rebook as shoe of choice for gym class. She is guetting yt folks Schmoneyy. I ain't mad

  • KLo


  • TheOwley

    Why is anyone singing the praises for a confused black woman who hates black women.

  • Lanegra??

    Joseline Hernandez is somewhere punching the air right now.

  • ViolettaBliss

    And the glorification of trashy ho's with very little talent continues...........

  • JustB

    Idc who's name is attached to clothing or shoes...if its ugly then they can keep it...those look like ortho shoes I would get my grandma for physical therapy

  • Reina1718

    I figured that, thats y she been wearing all that reebok lol

  • Reina1718

    Not true, plenty of videos out there where Nicki has given credit to kim, remy, salt & pepa, eve, mc lyte etc..ppl jus seem to forget bcuz she not doing it now

  • Reina1718


  • Reina1718

    Atlantic making the money. They own her

  • Reina1718

    She did addidas with jeremy scott lol i dont kno y ppl compare a new artist with a 10yr plus artist...theres nothing cardi doing nicki hasnt done & is still doing

  • Reina1718

    This is atlantic fishing for deals for her thats all.

  • IamAllnatural

    The downfall of our society, and it’s only going to get worse. What people will do to be rich and famous...

  • dontgetblocked

    Shoes are ugly just like her both inside and out.

  • SkittlesDUH

    She literally just shouted Kim out multiple times on last queen radio but "enjoy luv"

  • MythCalledLove

    Somebody just kill me!! Just knock my ass the hell out. Stomp my liver out and dare my heart to beat...I need about 4 y'all we bout to get paid. Easy to find a dancehall artist and talk about sex, money, drugs and every luxury brand a-z.. It's gonna hit hard in JA. Then we will make it right for the U.S.people.Bam!! "Whinning" is the $h!t. Gucci Man married a JA so we get her in the video too & Gucci on the track..Every JA woman love to floss.(Good thing) Sh!t artist from Ghana & Nigeria (sp) hot. Some soca we won't discriminate. It will make Cardi music sound like nursery rhymes. Give the people what they want. Folks be like where the hell they come from. Gorilla market social media. Once you get sheeps just sit back..They will follow

  • MythCalledLove

    Stebbie was supposed to make the Puerto Rican Princess hot. I should be where Cardi at..but Stebbie black sheet, black paper, ummm you know what's it called??! Black listed.."Ain't that what it's call?

  • Rhyme and Reason

    Congrats to Cardi!

    She should keep Jennifer Lopez, Sofia Vagara, Rita Ora and other Latinas on speed-dial because they're trying to make her the next big Latina since J-Lo!

    She has star quality and star power, so this deal comes as no surprise!

    I think she's a nasty B (keeping it real), conniving as those who come from the streets and the adult entertainment, oldest profession in the world business often are, but she has the right packaging, cleans up swell, great appeal, public persona (Dizzy Cardi Ricardo) and relatability!

    This bish is a STAR!

  • PynkCloudz

    Those shoes are horrendous

  • VanillaCaramel2shotsExpresso

    Nikki, is morphing into a little Chung Lee......

  • MadGyalGem

    those sneakers are ugly

  • monique

    Style Icon?
    What is going on? Good she's getting deals but Keke Palmer was a hit, talented actress and singer, Gabrielle Union is a well known actress who is fit, Erykah Badu is a fabulous singer/songwriter/madulah/Dj/actress and the list goes on. They choose to promote ghetto, ratchet, uneducated behavior.

  • Monday

    She shouted Kim and tries to act nice a decade later, hummm okay.... Seems folks enjoy her gossip show better than her album. Bless her soul...

  • Monday

    Sge started shouting them out 2 years ago when word was already out that a new rapper would take her spot.. Never gave Kim her full credit until now.. Remy had to do "Shether". She did mentioned certain rappers like Foxy and compared her wigs to Lady Gaga instead of Kim... Hummmm

  • Reina1718

    Check all the radio interviews when she was still with safaree, all her youtube videos, when she did mix tapes

  • Monday

    Yeah she forgot Kim once she joined the Young Money Camp. That is why you will never see a feature between Nicki and Lil Kim.