Gabrielle Union and Dwyane Wade are so convinced their baby daughter will be famous that they’ve planned an empire around Kaavia James’s snarky “Shady Baby” Instagram commentary.

“Shady Baby” is a nickname that appears in hashtags in the photo captions on Kaavia’s popular Instagram page. The 4-month-old has amassed a following of 536,000 Instagram users.

The proud Miami Heat star took a photo with his daughter to commemorate the baby reaching the 500,000 milestone on Instagram.

The power couple filed for trademark applications for “Kaavia James” and “Shady Baby” in March, according to The Blast. The applications were filed after the couple started a loan out company in the baby’s name.

According to documents obtained by The Blast, the enterprise will include merchandise such as t-shirts, mugs, haircare products and jewelry bearing Kaavia’s name and the “Shady Baby” logo.

Gabrielle is the CEO of Kaavia James, Inc., while Dwyane is the CFO of the company.

The couple will eventually place their daughter’s name on baby products, diaper bags and baby bibs.

Question: will you buy Kaavia James “Shady Baby” products for your children?

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