Colin Kaepernick

A Nike ad campaign featuring free agent quarterback Colin Kaepernick won an Emmy award for Best Commercial.

The award was handed out at the 2019 Creative Arts Emmy Awards over the weekend.

Nike picked Kaepernick to lead its 30th anniversary 'Just Do It' TV and print campaign that also featured Serena Williams and LeBron James.

Kaepernick courted controversy in 2016 when he remained seated on the bench during the national anthem. After the public backlash, he got off the bench and kneeled on the sideline.

The 30-year-old quarterback said he was protesting social injustice. But some fans noticed he waited until he was benched to become a "woke activist".

"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward," Nike North America vice President Gino Fisanotti told ESPN after the initial backlash.

Kaepernick, who was 3-16 during his final season with the 49ers, filed a grievance against the league for colluding to blackball him -- despite the fact that he turned down at least 2 contract offers.

Kaepernick and the league settled the lawsuit for a reported $10 million.

  • TransMichelle
  • WhoKnew

    Congrats, Kaep.

  • hottlanta

    Go kap go. Yall kill me talking bout he settled for only 10 million dollars knowing good n well he cant say what he got.

  • Nina Ross

    Congratulations!????

  • ………

    I wish we would stop saying he settled with them... Like, it was a settlement due to him kneeling or terminating him due to fighting for justice. The settlement is equivalent to Unemployment us regular folks get. Congrats Fellow. Now if I can only send this to Jay in a 20x30

  • KcoolMuziq
  • luVn_liFe…

    Kaep should be somebodys starter this morning.. Jets/Giants/Jacksonville/ a few more I can think of tew.
    These three teams alone QB's stink!
    and now Steelers are looking at Paxton Lynch for QB <-really!!?

  • n1kk1a

    He didn’t sacrifice s#it.

  • Lea

    Proud of him!!!!!

  • Facts and Receipts

    YASS Colin.

  • jeniefrumdabloc™

    Come on Kap !!!! You deserve......... da shyt folks project on to you ........ You deserve this award https://uploads.disquscdn.com/images/0f0d9df2ff540a84353eb7e9bfb922f626c11d9d8bd1ab178acb22ae81b0580a.gif

  • Joy King

    Sandra, in this write up you can try to downplay what Colin sacrificed if you like but what this man did took courage. He opened the door for all these fake woke athletes and celebrities. Everyone who cares about equality and social justice should salute this man.

  • luVn_liFe…

    Also.. people need to remember when he first started kneeling is was quietly in silence.. A reporter noticed it after he had been doing it for weeks.

  • iWasteTime

    Congratulations Kap!!

    Kaepernick and the league settled the lawsuit for a reported $10 million.
    -----------------
    I would love to know what is in that settlement.
    Can he even work in the league? Does the settlement say take this money and FOH!?! Did it include a caveat to start any initiatives through using the league to address his concerns and work on with their backing work on his concerns? I'd like to know why he settled?

  • jeniefrumdabloc™

    https://uploads.disquscdn.com/images/c3fed1aa979b59e05aa9fc5191b385362a3e258bb90139b61a295275fab20cdb.gif he sacrificed his reputation...... and didn't sell out ...... Sounds good to me..... he didn't care about da backlash ..... he stood in integrity !!!!! Regardless of the circumstances ...... that's tough chile ...... hard to do !!!! But was done!!!!!!!!!!!!!!!!!!!!!!!

  • Kimberly King

    Kaep played in the SB and honestly they should have won. I thought they would have won. He wasn't a bum like they try to make him out to be. A lot of teams could use his services. All of these trash QB's at the starter position. Over half of them have never been to the SB and will never go.

  • SpiceGirl
  • Dowoop

    Not much people would be willing to sacrifice a multi million dollar job for what they believe in.

  • Dowoop

    Right! The settlement has nothing to do with activism.

  • SugarFoot a.k.a Ty

    chile Matt Ryan's sorry azz :( I've never understood the hype and they keep giving him more money. Maybe because I was a die hard Vick fan *shrug* Now I don't even watch the shyt..still riding with Kap!

  • IyanlaVanzantoftheInterWebs
  • Kimocha

    Yesss! I love this ad... Congrats Kap!!... You did that and stood up for what you believed in and WON!!!

  • currvalicious

    Love this man & what he stands for. That Nike campaign deserved the emmy. Now there are at least 5 NFL teams in need of a quarterback. Why haven't these teams reached out to Colin's agent. He wants to play.

  • bb1812

    I prefer to say Colin won his grievance case?

  • bb1812

    Congrats to Nike & Colin. Emmy worthy indeed?Meanwhile:
    0 for 6 Beyonce/Emmys
    0 for 8 JayZ/Grammys

  • teather

    Happy for him, sad that it's Nike, BUT Nike has evolved and we can evolve with them. Let's check this box and keep climbing.

  • teather

    Because they're haters AND they can't stand that they won't compromise themselves in the way they'd like in order to win one. Racist teachers kept me off the honor roll. I gave zero f*cks about their honor roll. I know WTF I am. I know that I'm intelligent and don't need a label or to be in a club. These white folks in CA built my character and made me tough. Thus, you can't shake me. My sense of self is solid. Growing up in the Bay taught you that you had to fend for yourself against your peers AND ppl in authority. If you had no respect for me, you weren't getting it, period! My parents had to understand that IDGAF about any awards or any other recognition they put in front of me like a carrot. F*ck their accolades. I reign supreme just being me.

  • Sushi
  • Calikush
  • MJF

    This is awesome! Keep in mind Colin still wants to play for the NFL; the people who let him go in the first place for standing up to racial injustice. I think he should put his efforts in other places; I still like Kaep though. I said what I said.

  • Bohemian Rhapsody

    Matt is sorry. Still a durty bird till the death of me. LOL

  • grenadiadrian

    BS. He started this because he was so bad in the 2015 NFL season that he got benched and lost his job to one of the worst QBs drafted the same year he was. Man broke bro code to get with Nessa which started a huge rift in the 49ers locker room before that season started and it went down hill from there. He didn't give AF about any black folk causes until he fell off. Just like Nelly said of Chingy when Chingy was dissin' Nelly: "He didn't start dissin' (being an activist) 'til his record start brickin' (The 2015 NFL season https://web.archive.org/web/20170922021856/http://www.knbr.com/2015/11/03/how-colin-kaepernick-lost-his-job/)". When he was on top, he proudly showed off his white family, his body, his shoes, his pet tortoise and didn't even pay black folk struggles no mind (even when he was Kaepernicking with then First Lady Michelle Obama). He fell off, became the laughingstock of the NFL, and all of a sudden decided to grow out his hair and throw up his fist. https://cdn3.vox-cdn.com/thumbor/NW4Eegydq6nHkYb6AAoUZx25Zlc=/cdn0.vox-cdn.com/uploads/chorus_asset/file/4218887/kapwat.0.gif

    #NasEtherVoice (half) NE-GRO PLEASE!

  • Logan Roberts

    I wish Colin would move on from the NFL and focus on other business endeavors.

  • TransMichelle
  • Ryan

    CONGRATULATIONS to him!! When you do right good things happen.

  • JENNYJONES1

    HE WAS NEVER LET GO WHICH IS ALWAYS LEFT OUT OF MOST DISCUSSIONS. HE QUIT THE 49ers LIKE AN IDIOT. HE HAD ANOTHER YR ON HIS CONTRACT BUT OPTED OUT THEN ACTED ALL SHOCKED & SALTY THAT NO OTHER OWNER WANTED HIM AND ALL THE CONTROVERSY HE BROUGHT. HIS SETTLEMENT WITH THE NFL WAS JUST A NUISANCE SETTLEMENT FOR THE 32 OWNERS WHO ONLY HAD TO COUGH UP $312,500/EA.TO GET RID OF HIM AKA CHUMP CHANGE FOR A BILLIONAIRE. AFTER ALL OF THE CONTROVERSY AND PROTEST HE SOLD OUT ALONG WITH HIS SILENCE FOR CHUMP CHANGE BUT JAY Z IS THE SELL OUT, OK. SMH!!!........JENNY JONES!!!

  • JENNYJONES1

    THAT'S THE PROBLEM A LOT OF PEOPLE ESP CURRENT NFL AND EX-NFL PLAYERS THAT SUPPORTED KAP HAVE WITH HIS SETTLEMENT. NO ONE KNOWS ANYTHING EXCEPT THE $10 MILLION SETTLEMENT PART BUT EVERYONE IS SURE THAT IT SILENCES HIM AND HAS A NON-DISCLOSURE CLAUSE SO THE TERMS CAN'T BE DIVULGED PLUS EVERYONE KNOWS HE DIDN'T NEGOTIATE HIMSELF A JOB IN THE DEAL BUT FOLKS ARE MAD THAT JAY Z DIDN'T DO FOR HIM WHAT HE DIDN'T DO FOR HIMSELF. LOL!!!! GTFOH. IT'S OBVIOUS KAP'S SETTLEMENT DEAL WAS JUST A $$$ DEAL FOR HIM AND A NUISANCE SETTLEMENT FOR THE NFL OWNERS B/C IF THERE WERE ANY INITIATIVES FOR KAP'S CONCERNS FOR SOCIAL JUSTICES THE NFL WOULD'VE BEEN HOLLERING IT FROM THE ROOF TOPS LIKE THEY DID WHEN THEY DID A FULL PRESS CONFERENCE ABOUT THEIR NEW JAY Z PARTNERSHIP AND THE SOCIAL INJUSTICE PROGRAMS HE INCLUDED IN HIS DEAL. KAP TOOK THE $$$ AND GOT NOTHING ELSE FOR ANYONE ELSE POINT BLANK AND PERIOD.........JENNY JONES!!

  • JENNYJONES1

    THANK YOU. I KEEP SAYING KAP NEEDS TO BE HELD ACCOUNTABLE FOR HIS BAD CAREER DECISIONS WITH THE BIGGEST BEING OPTING OUT (QUITTING) OF YOUR CONTRACT WHEN THE ONLY REASON YOU WERE STARTING THAT YR WAS B/C THE OTHER QB THAT TOOK YOUR JOB GOT HURT MID-SEASON BUT YOU WANNA ACT SHOCKED AND GET SALTY WHEN NO OTHER OWNER THAT YOU CALLED MASSA DOESN'T WANT TO HIRE YOU. I APPLAUD HIM AND THE OTHER PLAYERS FOR KNEELING FOR BLACK INJUSTICE BUT HIS CAREER/BUSINESS DECISIONS HAVE BEEN DOO DOO AND PROBABLY B/C OF OLE GIRL GASSING HIM UP WITH HER BIG MOUTH. NEXT BAD DECISION WAS HIS WEAK ASS SETTLEMENT THAT ONLY PUT $$$ IN HIS POCKET BUT DIDN'T GET HIM A QB JOB OR EVEN A SOCIAL INJUSTICE DEPT JOB WITH THE NFL AND DIDN'T INCLUDE ANY SOCIAL INJUSTICE PROGRAMS IN THE DEAL. REAL BLACK OF YOU COLIN. SMH!!!..........JENNY JONES!!!

  • OvertheMississippi

    Kaep winning errthing but a QB headset!!

  • Ethel

    I guess a hate message is okay as long as it is directed towards our police officers.