No pro athlete is more dedicated to “Taco Tuesdays” than LeBron James. The NBA star has made Taco Tuesdays a family tradition in the James home. So it’s only fitting that he apply to trademark the name. Right?
But one Mexican restaurant is protesting LeBron trademark filing because it might hurt their business.
According to documents obtained by The Blast, a company named Taco Tuesday, Inc. filed a letter of protest against James after he tried to trademark “Taco Tuesday.”
Taco Tuesday Mexican Grill is located in Wood Dale, Illinois and has been serving up delicious Mexican food since April 2016.
In a letter filed with the trademark office, TTI claims the restaurant “specializes in taco sales,” and has spent a significant amount of cash operating and marketing their business under the Taco Tuesday name.
The restaurant’s marketing efforts paid off with featured appearances on the “Chicago’s Best” TV show and social media shout outs.
TTI is worried that if LeBron trademarks the name they may lose their restaurant and their livelihood.
“Protestor’s company would be crippled if precluded from using its own business name in Internet marketing channels,” the letter stated.