Tracee Ellis Ross is launching a new haircare line for biracial and mixed race women who struggle to manage their loose curly hair.
Although mixed race women are envied for their so-called “good hair”, most mixed race women say they struggle to maintain their frizzy curls that tangles easily.
Ross has the answer to their problem. The ‘Black-ish’ star said her new haircare line Pattern Beauty will “fulfill the unmet needs of our community”.
Although the line is targeted toward the mixed race community, Black women with a tighter curl pattern than their mixed race sisters can also use Ross’ products.
The 46-year-old Scorpio announced her new line on Instagram.com on Tuesday, Sept. 3.
“@patternbeauty is here to empower,” Ross wrote.
“@patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are.”
Pattern Beauty products will include a shampoo, three targeted conditioners, a leave-in conditioner, two hair serums, a shower brush, a hair clip and a microfiber towel to enhance and nourish curls.
Ross said she spent two years working with chemists in order to select the seven initial formulas with safe ingredients.
“I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful!” she said.
The products will go on sale Monday at patternbeauty.com and on Sept. 22 at Ulta stores. Prie range from $9 to $42.
