Viola Davis has a new gig as brand ambassador and the official face of French cosmetics giant L’Oreal Paris.
Executives at L’Oreal announced the Oscar-winning actress will be the official face of Age Perfect, one of her first beauty campaigns, WENN.com reports.
“As a young girl, I wasn’t always told that I was smart, beautiful, or worthy,” the 54 year old said in a statement accompanying the announcement.
“I worked tremendously hard to get where I am today, overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age… To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”
Viola joins a roster of diverse spokespeople, including Celine Dion, Dame Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau, and Camila Cabello, among others, who have represented L’Oreal Paris.
The Fences star will appear in TV, print and digital advertising campaigns for Age Perfect, beginning later this month.
