Beyonce’s adidas x Ivy Park gender-neutral streetwear line debuts tomorrow, Feb. 9, despite being $200 million in the hole.
The pop singer gave a sneak peek of some of the looks from her line on her personal website, Beyonce.com.
In one photo, she is seen wearing a cobalt blue three-piece jogging set, comprised of a sports bra, drawstring cargo pants, and a duster.
While Beyonce’s concert tickets are in-demand, sales of her clothing line fell far below expectations last year.
According to a Wall Street Journal report, sales of Beyonce’s Ivy Park streetwear collaboration with adidas dropped by 50% in 2022 to $40 million, far below the company’s projected sales of $250 million.
“We continue to be inspired by our collective vision and are proud of the work we have created together,” adidas said in a statement.
Representatives for Beyonce declined WSJ’s requests for comment. The singer gets about $20 million in annual compensation for her partnership.
Beyonce debuted the Ivy Park clothing line in 2016 and took full ownership of the brand in 2018.
In 2019, she partnered with adidas on expanding her Ivy Park clothing line featuring gender-neutral garments and footwear.
Watch the video below.
