Beyoncé wants concertgoers to wear silver to her Renaissance World Tour and Etsy sellers are making bank!
According to EURweb.com, Beyoncé asked concertgoers attending her “House of Chrome” concerts to wear silver. Fans responded by hitting up Etsy sellers for unique, one-of-a-kind silver outfits.
The singer who just turned 42 posted on her website: “This tour has been such a joy and as we approach the last month, my birthday wish is to celebrate with you wearing your most fabulous silver fashions to the show 8.23 – 9.22.”
The mom-of-three stuns in a glittering Las Vegas showgirl ensemble by Brazilian brand PatBo – one of many outfits she wears during her Renaissance World Tour. Silver is the signature color of her tour – as reflected in her concert sets and most of her custom ensembles.
The custom-made PatBo piece was hand-embroidered and took 60 days to create. The “Single Ladies” singer is a fan of the designer. Her stylists contacted the brand, which developed 2 looks for her. The selected piece is said to “reflect the essence of designer Patrícia Bonaldi’s creations” and represents the first time Beyoncé has worn PatBo.
Etsy, which sells unique handmade creations, reported a 25% increase in searches for disco hats and a 25% increase in searches for silver blouses, corsets, or tops.
Etsy sellers who spoke with CNN described panicked messages and offers to pay extra for expedited shipping after Beyoncé made the surprise announcement.
Erin Fritts, owner of Etsy store EverwindCreationss in Charlotte, North Carolina, said she’s been able to send merchandise out the next day and overnight if needed.
Fritts is selling around 5 to eight silver holographic fans each day. Before the tour, she sold around three fans a day. She found a holographic and iridescent material and is stocking up for her manufacturer.
“To see Taylor Swift and Beyoncé fueling all of these small business buyers, it’s great honestly,” Fritts said.