Retired NBA legend Shaquille O’Neal was named as Reebok’s first President of Basketball on Tuesday. Reebok also hired former NBA star Allen Iverson as the brand’s vice president.
The two NBA greats wasted no time signing LSU women’s basketball star Angel Reese to an endorsement deal.
“For my first appointment in this role, it had to be the GOAT,” O’Neal said on Tuesday. “There is no one making a bigger impact on the game right now than Angel Reese.”
Reebok is trying to become a leader in sports. Authentic Brand Group bought Reebok for nearly $2.5 billion last year.
In an interview with Reebok, Reese said she spoke with the LSU alum and Hall of Fame center before signing a contract.
“As a former athlete, now that he’s just been announced as their President of Basketball that is inspirational to me,” she said.
She continued: “Just being able to see an athlete or former athlete shift from not just being an athlete, but being the President of the brand is something that’s important. I would love to do that one day.”
The terms of the deal were not disclosed.
Angel Reese on signing with Reebok:
“I am honored to be working closely with one of my longtime mentors, Shaq, along with a brand that I have admired since I was just a little kid. It means the world to me that they trust in me to extend their legacy to a new generation.” pic.twitter.com/5IITjgDmsV
— Nick DePaula (@NickDePaula) October 17, 2023
