A Black-owned hair brand is offering locs extensions after President Trump’s tariffs sent the price of Yaki hair weave through the roof.
Earlier this month, President Trump imposed tariffs on Chinese products, including hair extensions and lacefront wigs. The tariffs caused the price of hair weave to skyrocket, making it insanely expensive to buy weave bundles in the U.S.
Unlike hair vendors that buy weave from suppliers in Asia, Izina Hair partners with suppliers in Burundi to provide high-quality loc extensions.
“We wanted to create something that truly represents us,” Izina co-founder Diana Jocelyn told Black Enterprise. “Too often, our hair is manufactured far from home, without our input. We knew we had to change that.”
She added, “Every loc we create is a step towards economic independence for our communities. We’re not just selling hair; we’re building a legacy.”
Diana’s journey to natural hair came after years of using damaging relaxers. Her natural hair journey led to the creation of Izina.
“Going back to my natural hair was a turning point for me,” she said. “It wasn’t just about aesthetics, it was about reclaiming my identity.”
Hair weave manufacturers focus on the Western standard of beauty. Most Black women wear wigs in the texture of their oppressors since it’s usually the only type of weave available in the marketplace.
But Izina Hair strives to make their loc extensions the standard of beauty in Black America.
“We dream of a world where African beauty is celebrated on a global scale,” Diana says. “And we won’t stop until that happens.”
Visit Izina Hair to buy your loc extensions today.
