Photo of Konstantin Sigo testing Hershey bar
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A master chocolatier in Lansing, Michigan confirmed that a viral video of a Hershey chocolate bar bending like rubber is not fake.

Back in the day Hershey’s chocolate bars melted quickly and made a mess in your hand or your pocket.

Around 2006, Hershey changed the formula of its chocolate. Now chocolate bars bend like rubber when heated.

On his popular TikTok page, Konstantin J. Zsigo explained why Hershey’s chocolate bends like rubber when heated at room temperature.

He purchased multiple Hershey’s chocolate bars to test his theory.

After overheating one chocolate bar, Konstantin wiggled it and it flopped like rubber.

“Oh my god. What in the holy F,” he said. Konstantin’s chocolate bar was rubbery even after overheating.

Konstantin said Hershey’s added a PGFR emulsifier to cut cocoa butter costs. The PGFR emulsifier bonds to cocoa butter crystals like glue. When the chocolate is heated it bends like rubber.

Konstantin wrote in a comment, “To be clear, it isn’t “fake chocolate”, it’s chocolate that has had an extra emulsifier added to it so they could make it with less cocoa butter (to save cost).”

Last week, Hershey announced the company will revert to using real chocolate and real milk ingredients in all of it’s candy products.

@konstantinzsigo Videos have been going viral about chocolate that bends and looks rubbery. So far, I’ve only seen Hershey bars like that so I decided to do some investigative work and was able to reverse engineer the conditions which allow this to occur. This will not happen if you simply open a chocolate bar from the grocery store, which is why it’s not happening very often. It’s very rare. Remember, Hershey’s sells 1 million chocolate bars a day and if this was happening a lot, you would be seeing a lot more videos than the one you are, so I think I’ve proven that it’s a mishandling problem, and the interaction with a new type of emulsifier, which is PGPR. I’ve never seen that before and I don’t know how recent it is in the chocolate formulations. I certainly don’t have this in any of my chocolate so it was a surprise to me. ##PGPR##E476##fakechocolate##hershey##hersheys ? original sound – Konstantin J. Zsigo