Black Twitter isn’t feeling Jay Z‘s bars on Pharrell Williams‘ new track titled “Entrepreneur,” set for release on Friday, Aug. 21.
The 50-year-old rapper teamed up with Pharrell, 47, for the new track, released in conjunction with the new TIME magazine issue “The New American Revolution” curated by Pharrell.
The issue celebrates the Black revolution in America. “I couldn’t be more grateful to curate :The Next American Revolution” — a special issue of @TIME Magazine that envisions a Black Future in an America where all people are actually created equal,” Pharrell tweeted.
Jay Z, left, is pictured in concert with his wife Beyonce, right, and Pharrell in South Africa in 2018.
In a snippet of the song on Apple Music, Jay Z urges supporting Black businesses and being Black business owners.
But he got off on the wrong foot by diminishing Black Twitter.
“Black Twitter, what’s that? When Jack gets paid, do you? For every one Gucci, support two FUBU’s.”
Black Twitter was quick to denounce Jay Z for being out of touch with the times.
One Twitter user wrote:
“Jay Z today: Why y’all on black twitter? And buying Gucci instead of supporting Fubu?
“Jay Z four months from now: I’m very pleased to announce I’m collaborating with Gucci on their black twitter line.”
Jay Z today: Why y'all on black twitter? And buying Gucci instead of supporting Fubu?
Jay Z four months from now: I'm very pleased to announce I'm collaborating with Gucci on their black twitter line.
— Aye throw that Boyz II Men on (@DragonflyJonez) August 20, 2020
Others chime in, knocking Jay Z for being too preachy about buying Black when he supported white brands in his music for decades.
“jay z for 25 years: “gucci, louis v, richard mille, goyard, fendi, louboutin, cartier, mercedes, in the box seats with the mink on brushing shoulders with the owners”
jay z in 2020: “buy more fubu.”
jay z for 25 years: “gucci, louis v, richard mille, goyard, fendi, louboutin, cartier, mercedes, in the box seats with the mink on brushing shoulders with the owners”
jay z in 2020: “buy more fubu”
— dr. b. h. scalliwag, ph.d. (@such_A_frknlady) August 20, 2020
Take a seat pls ma'am the line just mean support black businesses more but apparently coming from him makes yall upset. Thats not that serious buy more Gucci and stay mad
— La?perle*noire (@bkfinestfrench) August 20, 2020
i'm still just dying at the idea that Hov, in 2020, has a closet full of FUBU
— Skylinex (@Skylinex13) August 20, 2020
I mean sure.But if you wanna dig deeper here then we can discuss how wrong he is about black twitter too. Black twitter is absolutely a community where black consumers support black entrepreneurs. He's off base on all of this. Whether you think he's speaking metaphorically or not
— Aye throw that Boyz II Men on (@DragonflyJonez) August 20, 2020
Folks will really ride for Jay Z without the smallest room for criticism
— Jon (@J_Orea20) August 20, 2020
It’s it’s one things y’all niggas are going to do is critique Jay z. Stop acting like it’s a rare occasion, he friends with the owners of Gucci. They dress him and his family for free. The point here was silly but we know being over critical of Jay is the wave.
— Akiresatmidnight The OG (@AkiresHenri) August 20, 2020
