Ciara brings her oft-imitated, tomboy-chic style to the all-new bebe x Ciara capsule collection.
Bebe, the go-to destination for chic, edgy and bold fashion and Ciara, the Grammy Award-winning singer, songwriter, entrepreneur and philanthropist announced the much-anticipated release of their one-of-a-kind capsule collection, on Tuesday, Sept. 24.
The capsule collection will be available online at bebe.com and in select retailers today with prices under $299.
Designed with the bebe woman in mind, bebe looked to Ciara as the ultimate inspiration who could bring a fresh and energizing edge to the widely recognized style and glamour of the bebe brand.
The line includes edgy sequin tracksuits with glamorous dresses, denim and leather separates, denim handbags and eyewear.
Ciara, who serves as the Creative Director and face of the Fall 2024 campaign, seamlessly blends her chic style with bebe’s sophisticated and unapologetically seductive product offering. bebe, founded by Manny Mashouf in San Francisco in 1976, initially gained recognition for its contemporary and eye-catching fashions that catered to a youthful and fashion forward audience.
Over the years, bebe’s designs have consistently offered striking colors, intricate detailing, and a glamorous flair; impressingly evolving into a multi-category lifestyle range of clothing and accessories that feature distinct silhouettes, flirty dresses, day to night separates and that prominent bebe logo. Building a fiercely loyal customer base, bebe grew into the ultimate destination for on-trend and body-confident styles that empower women to feel their best, day and night.
The bebe brand is owned by Bluestar Alliance, a New York-based brand management company that develops brands by providing growth across design, marketing, e-commerce, licensing and global distribution. The collaboration between bebe and Ciara delivers a powerful partnership between a legacy fashion brand and an iconic entertainer – with a capsule collection that champions individual authenticity, dynamic self-expression, and celebrating an unshakable confidence.
“I’m thrilled to have partnered with bebe on this one-of-a-kind special collection, especially being a longtime fan of the brand,” Ciara shared. “Having creative direction control and merging my personal style with this iconic fashion brand has been an incredible journey. This collection is all about empowering confidence, and embracing bold, new looks. I can’t wait for everyone to experience it.”
Source: from a press release
