Photo of dimpleplasty procedure
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The latest cosmetic surgery trend is taking the Internet by storm. Dimple surgery, also known as dimpleplasty, creates indentations in the cheeks or chin that appear when a person smiles.

Some people weren’t born with dimples, but dimples can be just an appointment away.

The procedure is permanent, requires no down time, and is minimally invasive. It is typically performed under local anesthesia. A dimpleplasty costs anywhere from $1,300 to $3,500.

The trend took off last year when women in Atlanta shared their dimpleplasty results on social media.