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Black Twitter isn't feeling Jay Z's bars on Pharrell Williams' new track titled "Entrepreneur," set for release on Friday, Aug. 21.
The 50-year-old rapper teamed up with Pharrell, 47, for the new track, released in conjunction with the new TIME magazine issue "The New American Revolution" curated by Pharrell.
The issue celebrates the Black revolution in America. "I couldn't be more grateful to curate :The Next American Revolution" -- a special issue of @TIME Magazine that envisions a Black Future in an America where all people are actually created equal," Pharrell tweeted.
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Jay Z, left, is pictured in concert with his wife Beyonce, right, and Pharrell in South Africa in 2018.
In a snippet of the song on Apple Music, Jay Z urges supporting Black businesses and being Black business owners.
But he got off on the wrong foot by diminishing Black Twitter.
"Black Twitter, what's that? When Jack gets paid, do you? For every one Gucci, support two FUBU’s."
Black Twitter was quick to denounce Jay Z for being out of touch with the times.
One Twitter user wrote:
"Jay Z today: Why y'all on black twitter? And buying Gucci instead of supporting Fubu?
"Jay Z four months from now: I'm very pleased to announce I'm collaborating with Gucci on their black twitter line."
Others chime in, knocking Jay Z for being too preachy about buying Black when he supported white brands in his music for decades.
"jay z for 25 years: “gucci, louis v, richard mille, goyard, fendi, louboutin, cartier, mercedes, in the box seats with the mink on brushing shoulders with the owners”
jay z in 2020: "buy more fubu."