BMW car buyers are furious over the luxury car maker's plans to charge a monthly subscription for features such as heated seats and cruise control.

Those features are standard in Mercedes Benz and other luxury cars. However, BMW is turning to subscription plans to make more revenue.

BMW buyers will have to pay a monthly fee of $18 to unlock heated seats in their new cars.

One car buyer calls the subscription plan "microtransaction hell."

Photo may have been deleted


BMW began offering heated seats as a monthly subscription in markets like the UK, Germany, and South Korea in 2020.

BMW says subscription-based services currently available in the U.S. include Drive Recorder and a remote start feature, as well as high beam switching and cruise control.

Twitter reacted with outrage to BMW's subscription plan.

Volkswagen XL1 Hybrid

Today, Volkswagen revealed the production version of the new VW Beetle, called the XL1, and it's attracting a lot of attention. The new electric and diesel gas-powered hybrid isn't exactly ready to roll down the assembly line (and into your garage) just yet. There are still some details left for VW to work out -- such as the sticker price for this beauty.

Read more »