BMW car buyers are furious over the luxury car maker’s plans to charge a monthly subscription for features such as heated seats and cruise control.

Those features are standard in Mercedes Benz and other luxury cars. However, BMW is turning to subscription plans to make more revenue.

BMW buyers will have to pay a monthly fee of $18 to unlock heated seats in their new cars.

One car buyer calls the subscription plan “microtransaction hell.”

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BMW began offering heated seats as a monthly subscription in markets like the UK, Germany, and South Korea in 2020.

BMW says subscription-based services currently available in the U.S. include Drive Recorder and a remote start feature, as well as high beam switching and cruise control.

Twitter reacted with outrage to BMW’s subscription plan.