BMW car buyers are furious over the luxury car maker's plans to charge a monthly subscription for features such as heated seats and cruise control.

Those features are standard in Mercedes Benz and other luxury cars. However, BMW is turning to subscription plans to make more revenue.

BMW buyers will have to pay a monthly fee of $18 to unlock heated seats in their new cars.

One car buyer calls the subscription plan "microtransaction hell."

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BMW began offering heated seats as a monthly subscription in markets like the UK, Germany, and South Korea in 2020.

BMW says subscription-based services currently available in the U.S. include Drive Recorder and a remote start feature, as well as high beam switching and cruise control.

Twitter reacted with outrage to BMW's subscription plan.

Dwyane Wade Ferrari F12 Berlinetta

Miami Heat star Dwyane Wade posted a photo of himself playing basketball with his 12-year-old prodigy son, Zaire. Wade captioned the photo: "Zaire trying get pass grandpa... Good with that he's a HACK!!!! I still got bruises to prove it... #theloveforthegamerunsinthefamily"

But it's obvious that Wade's original intent and purpose of the photo was to show off his latest automotive acquisition: his Ferrari F12 Berlinetta. The F12 was named "The Supercar of the Year 2012" by car magazine Top Gear. The sports car's direct-injection 6262 cc 65° V12 engine makes it the fastest street legal Ferrari ever. The F12berlinetta retails for over $300,000.

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