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Tiffany & Co.

Beyonce and Jay Z are catching heat for their "embarrassment of riches" pose with a Jean-Michel Basquiat painting in an ad campaign.

Tiffany & Co. launched a modern love campaign featuring Beyonce and Jay Z, according to Eurweb.com.

The luxury jewelry retailer included a never-before-seen Basquiat painting in the campaign.

In one image, Jay Z, who has an obsession with the late painter, is sitting in an armchair while Beyonce poses in a curve-fitting black dress.

Tiffany's executive vice president Alexandre Arnault stated:

"The investment will be pretty impressive. It's our biggest campaign. Also, it's the only year-long campaign that we have. It marks a clear evolution of what we’ve been doing from a creative standpoint."

 
READ ALSO: Jean Michel Basquiat Painting Sells for Record $110 Million
 
Jay Z and Beyonce are known for their champagne tastes and vulgar displays of material wealth.

Black Twitter slammed the couple for posing with a Basquiat painting -- since the painter was an anti-capitalist who loathed pretentious displays of riches.

One Twitter user wrote:

"Jay Z (a venture capitalist) ironically rocking a Basquiat (famous anti-capitalist, anti-colonial artist) look while investing in ankle monitors, while Beyonce rocks Tiffany (Blood) Diamond is Neo-Colonialism in Blackface."

Another user wrote: "Ohhh so Jay Z is tryna look like Basquiat. Ok....."

A third person tweeted:

"Basquiat would hate Jay Z. or at least talk some f*cken sense into the guy. anyway not my problem."

A 1982 painting by iconic artist Jean Michel Basquiat sold for a record $110.5 million at a Sotheby's auction in NYC on Thursday.

The untitled painting of a skull is the most expensive artwork ever sold at auction by a U.S. artist.

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Earlier today, rap mogul Jay Z explained the inspiration behind his upcoming CD Magna Carta Holy Grail. The 45-year-old rapper whose real name is Shawn Knowles-Carter, says the album's tracks were influenced by his father leaving him as a boy. Carter said the track "Jay-Z Blue" was inspired by his own childhood experience, plus the experience of being a father to his daughter Blue Ivy, who was born in 2012. "It deals with my pop leaving when I was young. He didn't teach me how to be a man nor how to raise a child, or treat a woman. And I have a daughter. It's the paranoia of not being a great dad."

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