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Mars, Inc.

Mars, Inc. is facing backlash on social media for rebranding its M&Ms characters to be more progressive, diverse and inclusive.

Most notably, the brown and green M&Ms characters have lost their sex appeal.

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The brown M&M's white pumps have been lowered to befit a school teacher and the green M&M will trade in her go-go boots for white sneakers.

Mars, Inc. made the changes to bring the characters in line with the company's commitment to gender balanced leadership.

"We're excited to reveal our new M&M'S brand look and feel, which fans will see come to life across all M&M'S touchpoints around the globe," said Jane Hwang, Global Marketing Vice President, Mars Wrigley.

Mars, Inc. also changed the tan flesh tone arms and legs of the six characters to white.

Twitter is not amused.


 

Outrage As Giant M&M Substituted for Peach Drop

Atlantans are outraged that the New Year's Peach Drop organizers have apparently sold out to a corporate sponsor.

The Atlanta Journal-Constitution published this photo in today's online edition notifying "holiday purists" that the iconic peach has been replaced by a gigantic yellow M&M candy.

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