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A criminal investigation is currently underway at a franchise Popeyes Louisiana Kitchen restaurant in Missouri where a racist sign was posted in the window.

The sign announced the restaurant was under new management and it reserves the "right to refuse service to white people."

"This restaurant is under new management and will reserve the right to refuse service to white people.

We apologize for any inconvenience.

Signed, General Manager, Mason."

Local news reporter Russell Kinsaul took a photo of the sign and posted it on his Facebook page, where it spread quickly.

White customers are scarcely seen in Popeyes Louisiana Kitchen restaurants which primarily serve Black communities.

After the sign went viral, it was removed from the window and replaced with another sign that read: "Sorry For The Inconvenience. We’re Closed For The Day We Will Be Back Tomorrow."

Popeyes corporate office issued a statement that read:

"We have been made aware of the situation and are investigating the matter immediately. This type of behavior does not align with our brand values and we take such allegations very seriously. The franchise is cooperating with local authorities regarding this ongoing investigation."

According to Fox affiliate KTVI-TV in St. Louis, local police believe someone may have affixed the sign to the window "unbeknownst to the business".

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1973 Coca-Cola advert

Coca-Cola cast the blame for its "be less white" diversity training materials on Linkedin.

Coca-Cola faced massive public backlash to its diversity training course that encourages Coca-Cola employees to "try to be less white."

On Friday, an activist shared slideshow images in a YouTube video from the company's online anti-racism training. The slides included tips to Caucasian employees on how to be "less white, less arrogant, less certain, less defensive, less ignorant and more humble."

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1973 Coca-Cola advert

"[W]hite people are socialized to feel that they are inherently superior because they are white," one of the slides read. "Research shows that by age 3 to 4, children understand that it is better to be white."

A spokesperson for the soft drink company confirmed the course is "part of a learning plan to help build an inclusive workplace," according to MSNBC.

The spokesperson noted that "the video circulating on social media is from a publicly available LinkedIn Learning series and is not a focus of our company's curriculum."

Conservative activist Candace Owens was among the outraged Twitter users who lashed out at Coca-Cola.

"If a corporate company sent around a training kit instructing black people how to 'be less black', the world would implode and lawsuits would follow," she tweeted. "I genuinely hope these employees sue @CocaCola for blatant racism and discrimination."

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Another Twitter user wrote: "Try to be less black. Try to be less Asian. Try to be less Indigenous. Can we say that? No? Then why can Coca Cola tell their staff to be less white?"

Terry Crews

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Terry Crews is in the blog headlines again after he was practically run off Twitter for his statement about "Black supremacy".

Crews was on the hot seat in June for tweeting: "Defeating White supremacy without White people creates Black supremacy. Equality is the truth.

"Like it or not, we are all in this together."

This time Crews is being dragged for a comment he made comparing the Ku Klux Klan to Black people.

In response to racist remarks made by television host Nick Cannon about white people and Jews, Crews tweeted, "toldja so!"

Crews captioned a clip of Cannon's controversial statements, saying white people were “savages" who lacked malanin because they originated from a "hostile" climate where they were exposed to less sunshine than Africans.

Crews said Cannon's comments were rooted in the "Black supremacy" ideology that he warned about.

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Crews, pictured with his wife, Rebecca King, implied that Black Supremacy is more detrimental to society than white supremacy.

"We have to include this white voice, this Hispanic voice, this Asian voice. We have to include it RIGHT NOW, because if we don't ... it's going to slip into something we are really not prepared for," Crews warned.

When a follower tweeted, "You going so hard against nick cannon, but when you fall, NO BLACK PERSON will have your back," Crews responded:

"When I was young, I was never afraid of the KKK... It was people like you. The threats, the intimidation, discouraging free thought, and 'the insult of acting white.' My heart breaks because your behavior only reveals you don't know how powerful you are."