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A 9-year-old boy and his mom launched a company to sell affirming and inspiring dolls for boys called "Our Brown Boy Joy."

Demetrius Maurice Davis, Jr., aka "Lil Dee", is the CEO of Our Brown Boy Joy, a plush doll line for young Black boys.

Lil Dee started the company at age 8 with his mom, Luciana Gilmore, to change the narrative about Black youth in the United States.

The Our Brown Boy Joy website states the ultimate goal of the toy line is "Building Confident Brown Boys through visual, play, and educational representation."

"It is important to me because I want the world to think good things about Brown boys," Lil Dee tells PEOPLE. "We aren't bad, or mean, or trouble; we are smart, fun, and creative."

Gilmore said she came up with the idea for the plush dolls because her son loves toys but he couldn't find any boy dolls in toy stores.

"My son loves toys and we would go to many stores and not see anything in the aisles that look like my son."

"My mother had a mentoring business for girls, and I felt like there wasn't anything for me," Lil Dee tells PEOPLE. "I begged my mother to focus on boys."

"Our boys are often depicted negatively in the media," Gilmore said.

"On store shelves, the representation is minimal. And within the toys category, there is almost none for our boys. We must have opportunities for our boys to see themselves positively everywhere. Representation matters."

Gilmore, a former school principal in Cleveland, said she dressed the "My Friend" doll in a hoodie to "bring attention to the things that are going on in our community," such as the Trayvon Martin murder in Florida.

The doll, which retails for $49 to $59 each, recites inspiring messages when it is squeezed.

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YouTube / Fox8

"We wanna make sure that they constantly hear messages and affirmations of how wonderful they are. That they're smart," Gilmore said. "Because there's a narrative that is out worldwide that we wanna make sure that we are changing."

She said her son has subscription boxes that comes out monthly and is filled affirming toys for boys.

"The response has been awesome!" Lil Dee tells PEOPLE.

"Having people send pictures, email me, or walk up to me and say thank you has made me so happy. I think people really like the affirmations the dolls say, and they are in my voice."

 

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Instagram

Cardi B deleted her Twitter page again after fans rejected her plans to release a line of dolls rather than a new album.

Cardi previously deleted her Twitter page in October, after teenage trolls criticized her for taking her cheating husband, Offset, back.

Her Twitter page isn't actually deleted -- it is only hidden. But Twitter will deleted her page permanently if she doesn't reactivate it within 30 days.

On Friday, the Bronx rapper expressed disappointment that fans rejected her plans to expand her business empire like Jay Z.

In a livestream video on Instagram stories, Cardi complained that music videos take a month to produce, while a new album takes even longer.

Cardi wants to get to the cash flow NOW by dropping dolls "that look like me," and she doesn't get why her fans won't let her be great.

She explained that music doesn't pay the bills -- particularly since streaming sales of new music online are at historic lows.

The 28-year-old rapper deleted her Twitter page then complained that her fans are "harassing" her for a new album.

"People don't get rich, like -- look at Jay Z -- people don't just get rich off music," she said. "I gotta venture off to do something, to do other business ventures. It's f---ing wack every time I do a business venture, you got people harassing me for a album."

Talk about biting the hand that feeds you.

Ungrateful rappers like Cardi fail to recognize that fans are fickle. They will dump her like yesterday's leftovers and move on to a new artist.

Listen to her rant below.
 

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Hasbro

Fans of classic toys were shocked when Hasbro announced a gender neutral makeover for Mr. Potato Head on Thursday.

The company decided to drop the "Mr." and "Mrs." Potato Head for the more gender neutral Potato Head.

The company announced the change would appear on toy boxes later this year. Mr. Potato Head was first introduced to children 70 years ago.

Hasbro announced the toys would reflect today's modern family of two dads and two moms.

"It's a potato. But kids like to see themselves in the toys they are playing with," said Ali Mierzejewski, of The Toy Insider, referring to transgender children.

Liberals celebrated the change, but Hasbro backtracked after a furious public backlash to the company's "woke" agenda.

"Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD."

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Usmagazine.com

Jamie Otis looked around her home and was surprised to see her daughter's environment was "so WHITE!"

Jamie made a decision to educate herself on how to combat racism by making important purchases for her 2-year-old daughter, Henley "Gracie" Hehner.

Lars Niki/Getty Images

Jamie and her husband, Douglas Hehner, recently welcomed a baby boy.

"One of the first things I realized is change starts at home, with our children," the Married at First Sight cast member captioned an Instagram slideshow on Sunday.

"And our home is so WHITE. All of Gracie's toys are white (except for a cute doll our Fran @msjay1964 sent when she was born), her books are filled with white characters & most of the shows she watches are with white kids.? So, we bought Gracie her first black baby doll & some books where black kids shine."

The former reality star added: "Of course she doesn't even realize her new baby is black. Children are so innocent it's beautiful. I want her to continue to love without even thinking about skin tones."

Jamie, 33, decided to educate herself on racial issues after a Black man was killed in police custody in Minneapolis, sparking riots and looting across America.

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Mattel, Inc.

Toy maker Mattel, Inc. is doing its part to help minor children choose their own genders with a new line of gender-nonconforming dolls.

The Creatable World gender nonconforming dolls are available with short hair and a kit containing long wigs and a variety of gender neutral clothing options.

Children can create over 100 different genders with the dolls.

"Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels," said Kim Culmone, senior vice president of Mattel Fashion Doll Design.

Mattel worked with parents, doctors and other child experts to create the new line of dolls that will help children rethink the former boy, girl gender standard.

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The dolls were tested on 250 families, including 15 children who identify as transgender, gender binary, gender nonconforming, etc.

The new toy line is part of Mattel's push to eliminate the boy, girl stereotypes in today’s culture.

"Through research, we heard that kids don't want their toys dictated by gender norms," Culmone said. "This line allows all kids to express themselves freely, which is why it resonates so strongly with them."

The new dolls are available now in stores.

Question: Do you plan to buy the Creatable World dolls for your children?