Kim Kardashian filed to trademark North West dolls, toys and other merchandise.
According to The U.S. Sun, the proud mom-of-4 filed to trademark North West’s name for dolls, clothing, play-sets, puzzles, party games and even puppets.
Kim’s lawyer filed multiple extensions in the trademark process, which is still pending.
The delay is probably due to the fact that northwest is a direction between north and west and a point on a compass.
It’s probably just as difficult to trademark northeast, southeast or southwest.
According to U.S. Patent and Trademark Office documents obtained by The U.S. Sun, Kim first filed to trademark her eldest child’s name in 2023.
North West’s fans point out that pop singer Beyoncé also filed to trademark her eldest child, Blue Ivy’s name soon after her much-hyped birth.
There was a delay in the process because another woman disputed the trademark filing since she owned a wedding planning company called Blue Ivy.
Beyonce described Blue Ivy as a “fashion and cultural icon” in 2019 when Blue was only 7 years old.
Beyoncé finally won the right to trademark her daughter Blue Ivy’s name after a lengthy 12-year legal battle.
As of December 31, 2024, Beyoncé is free to license Blue Ivy’s name on a wide range of products, including toys, clothing, shoes, and other merchandise that have not yet gone to market.