Rap artist Andre 3000 recently launched his new men's clothing line Benjamin Bixby at Barney's New York during Mercedes-Benz Fashion Week.
The new line named after a cartoon character in Dre's head, is inspired by the 1930s letter sweaters and Varsity jackets worn by Aristocrats while they watched leisure sports such as Polo and Lawn tennis that nobody is really into these days outside of the monied Country club set.
Dre has come a long way from that skinny kid writing rhymes in a dank Southwest Atlanta dungeon to now being out of touch with his humble beginnings and designing clothes that no one in East Point would be caught dead in.
The premiere took place last Friday during the Mercedes-Benz Fashion Week kick-off. It was hosted by actress Charlize Theron and many celeb guests stopped by to see what Andre 3000 had in store.
His Fall 08/ Spring 09 collection consists of 70 pieces inspired by college football documentaries of the 1930’s. When asked about referencing the 1930's, he says, "You had rough guys who played football, but they were impeccably dressed. So now, if a guy wants to wash his face, they call him a metrosexual or whatever. So my thing is, cut all that out. People feel like just because you like to dress well ... that don't mean you're gay! I don't know where that came from! You know? It's clothes!" (Source)
More pics after the break...