Coca-Cola has announced rapper Big Boi as the new spokesmodel for its energy drink in a bid to expand the brand’s reach into the African-American demographic.
Coca-Cola’s senior brand manager Rafael Acevedo, said it was Big Boi’s “drive to excel” which made him perfect for the brand relaunch of Coca-Cola’s “Full Throttle Fury” promotion, according to AllHipHop.com.
“He truly embodies the Full Throttle mindset of ‘Go Full Throttle or Go Home,’” said Acevedo. “Full Throttle Fury will play a vital role in Big Boi’s upcoming album release activities and concert tour - including product integration, customized point of sale displays, and sponsorship opportunities.”
Big Boi, whose debut solo album, Sir Luscious Leftfoot Saves the Day, drops October 28, is also featured in the October issue of GQ magazine.
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Good Morning Sr folks,
I absolutely love big boi, I love his swag. I don’t really do energy drinks besides that red bull when i’m drinking, but other than that I won’t be trying it. But I loves you big boi
Good Time to buy Coca Cola stocks…
Well, that’s good for Big Boi. I’ve been liking him since he character in ATL. He was hilarious. He played the role like a natural.
Good for him! I myself can’t stand sweet, syrupy energy drinks, but plenty of people like them. My neighbors use them as chasers.
Good Morning Toosexy wwell afternoon EST ….
This is a good look for Big Boi get those endorsements STAT
I dont do energy drink because Im too scared of the unknown side affects that may surface 20 years from now but I’m very happy for Big Boi. Always a good thang to see our brothers doing something outside of rap game and makin that paper at the same time.
I always thought the DL guys spelled boy with an i as a communications code - LOL!
Of all the people, Big Boi? Coke must be desperate, or they didn’t want to pay for an ‘A-Lister’
#2 - now is not the time to buy any kinds of stock, being as there is no market and all
@MzSuave………….Is that Lil big brother…….I think he did good too……his part in the movie wasn’t scripted…..
Good look, Big Boi!
Kym, good time to buy any stock, lol! They are dirt cheap! My husband bought a few during the first crash and we already have a small profit. We know that the money will have to be in there for a few years, but each stock cost no more than 50 cents.
@ Mz Suave…i liked him in ATL too
“Here come Little Big Brother…” LMAOOOOOOOO
lol…it probably wasn’t scripted. He played that part too well.
Why are all my comments in moderation?!?!?
What I SAID was:
Good look, Big Boi!
Kym, good time to buy any stock, lol! They are dirt cheap! My husband bought a few during the first crash and we already have a small profit. We know that the money will have to be in there for a few years, but each stock cost no more than fifty cents.
ok goat…we posted the same thing almost, LOL
i didn’t see your comment
I liked after he whupped his cousins azz, than said “and you bet not tell my momma” LOL!!!!!!!!!
He’ll be the spokesperson until Bill O’Reilly digs up one of is records and calls him a ‘gangster rapper’. Then Coke will b!tch out (like Pepsi did to Ludacris) and drop him from their campaigns.
Hope that n!gga got a check upfront!
I love how its purple like cough syrup which plagues the black community!! Good on you Coke
Big boi doesn’t equal energy drink to me, I’ll really need to see the ads because just reading this it seems like coca cola looked for scandal free black artists not already associated with a fmcg-product and he made the shortlist.
Endorsement Money is always BIG MONEY $$$
@ goat:
I left a message for you in the Real & Chance post. It’s the last post.
@ Mimi………ain’t that something…….I got yo bubble gum(something we used to play when we were young)
by the way who is big boi and why would i want to drink anything he drinks?
#14 - he had a purple something all stars clique at some point. COke is jsut trying to capitalize on us as is everyone else. Who knows what the hell type of experiment they’re brewing. Tuskegee…
@mzsuave
I liked him in that movie too,he’s a good actor to me , he gets into the roles and he has a smooth swag about himself, I love him
What’s up Iyonah
I saw you talking bout that j-hud cd, How is it? I really couldn’t get into spotlight, but the news station was playing a song of hers and it sounded really nice. Was it worth it?
@goat76
WHAT’S UP
gotta love big boi. i always thought speakerboxx was his first solo album? am i wrong? just b/c it was released with love below, speakerboxxx had big boi written all over it. i was listening to aquemini yesterday….classic.
anyway go big boi.
my fave line from ATL from big boi is….”you done hit me in my mouth with some XXdamn money…that was sooo disrespectful!”
And then he refers to himself as a ‘boi’ GROW UP AND BE A MAN!! And by the way he’s dressed, he looks like he is from the ‘MOTESA’ TRIBE - ‘More Tea Sir?’
I like this one…”boy, you shakin’ like a strippa’” hahha
@NaturallyMe…..Thank you for the encouraging words and support……It’s good to know that people really care about my family like they do….The kind of breast cancer my moms has is the kind that is most known to come back…it’s only been 2 yrs since the 1st breast surgery……In the early 90’s she had ovarian cancer…..so yes I have to be strong for her and put it in the Lord hands and everything will be alright…….Ya’ll don’t know how much ya’lls support has helped already it really helps me to keep a positive mindset……I really appreciate the support from all of ya’ll……Thanks everybody……
What’s Happenin 2sexy……….Ya’ll can kill it wit the Big Boi hate…..The man is taking care of his s h i t……….
Cuzin K-Weezy……it was a solo album but it wasn’t an official solo album…….
Charles Says:
by the way who is big boi and why would i want to drink anything he drinks?
________________________________________________________
I got something for you to drink, Charles!
@ goat:
Sorry to hear about your mom.
Thanks Sandra………..You do Know I just be playing wit you about the Glazed Doughnuts…..right……..Thanks again Mrs.Auntie Sandra….
goat-your mom is in my prayers!…
Thank you ckarinwhite(are you really a SuperWoman)
I was watching the Players Ball episode of Martin last week when OutKast was on there. They look sooo different now. Isn’t Coca Cola headquarters in ATL that could be part of the reason. I liked him in ATL also
@goat no big boi hate from me cuz. southernplayalistic changed my LIFE when it came out. just like i said about when bad boy and p.shytty was hot…when an outkast song comes on it takes me back to what i was doing and what was happening in my life at that time.
I wasnt feeling him until he got his teeth fixed…
I love his lil behind!
@goat, sorry to hear about your mom, I pray it goes into remission and that your family makes it through this.
Thanks Karaz……I will keep ya’ll updated…..10/6/08 she supposed to go to the Dr’s…..I don’t know exactly what they are gonna do MRI or Biopsy something like that……Thanks again ….