SI.com Scrambles To Replace Ad On Front Page

Sports Illustrated's online staff scrambled to replace a corporate ad that was deemed inappropriate in the aftermath of Cincinnati Bengals star Chris Henry's untimely death.

According to Deadspin.com, the popular sports magazine's website featured very prominent expandable site takeover ads for Liberty Mutual which included a complex ad graphic that expanded outward to cover the viewers PC monitor and give the appearance of a cracked windshield.

Henry, 26, died early this morning of head injuries he sustained after falling from a pick up truck being driven by his fiance Loleini Tonga.

After fielding calls of concern over the inappropriateness of the ads from its readers, the magazine's online staff quickly replaced the takeover ads with a different ad -- at a loss of revenue in the tens of thousands of dollars.

Police are investigating the Henry case as a domestic dispute.

  • Quitta

    *GASP*

  • CivilEngineer

    So people don't know what a pop-up ad is? :blink: It did seem like the wrong page to have it on though

  • Mahogany03

    I'm actually surprised that they took the ad down. However, I'm happy that they did so. Their actions show respect and sympathy.

    BTW, I hate those damn expandable ads :mad:

  • missy

    @mahogany-I hate those Ads also........ it always pops up when I am reading something and that pisses me off......

    But I am glad they took it down out or respect.....for Chris..

  • KaraZ

    They had to field calls first before they replaced the ads? Were they still drunk from the Christmas party? I would have thought that it would be someone's job to review their content.

  • http://chokolatemilk.blogspot.com Choco

    Definitely a good look on their part but did they really have to get calls to let them know...

  • Quitta

    But I am glad they took it down out or respect…..for Chris.

    :cosign:

  • CivilEngineer

    They look like a happy family...looks can be deceiving I guess. I'll pray for his family!

  • browni007

    beautiful family

  • mirsmommy

    I'm also glad that they removed that as well.

  • LovelyLady

    Wow. This is so sad. And I :pray: that girl didnt run over him. They look so happy in the above pic.

  • mistarie

    I'm sorry ya'll and God bless the dead, but why do I see :homoswitch: everytime I look at this man. I'm really sorry. Somebody please :pray: for me. *Lawd, I'm going to hell, talking about dead folk*

  • shoneydip

    May he rest in peace. Their family is beautiful!!!

  • Peachizz

    Beautiful family, Poor girl gonna have to live with that the rest of her life.. This is sad from all angles....

  • qtipthecat

    He does not set off my Gaydar at all. Either it's down from looking at Nokio's picture for all the time reading all three hundred some comments.....or.....well who really knows these days. I will pray for him and his family.

  • LovelyLady

    @ mistarie

    Dont feel bad :nono: cause that ova pic from the ova post with the fur I thought he was :homo: to.

  • laterthannever

    Beautiful family :(

  • LovelyLady

    I know his fiancee is goin thru it. She just lost her man, right before the wedding and now they tryna investigate it. :pray: for that family.

  • kwall

    that little girl in the middle looking at the camera is too cute.

    this is all so sad.

  • Anna

    mistarie Says:

    I’m sorry ya’ll and God bless the dead, but why do I see everytime I look at this man. I’m really sorry. Somebody please for me. *Lawd, I’m going to hell, talking about dead folk*
    ~~~~~~~~~
    I don't like the above pic but look back in the other post, he has a very strong chisled structered face. Not sure why but I was picturing him on a "runway". This reminds us how precious life is and how quickly a loved one can be taken away from us. I don't think she ran him over, I think he fell off the back of the truck and hit his head.

  • http://gravatar.com/avatar/0e3dd0989333fb4dbfefdb522ee5bd4e.png aniyvwiya

    He was so beautiful! Someone please tell me they know his ethnic background, because I'll be damned if he wasn't part Korean or Japanese.

  • crzasallgetout

    @aniyvwiya
    No disrespect but that dude(RIP) is/was nothing but black, mandigo, AA, colored, negroid, and all of the above.

    Sad

  • http://gravatar.com/avatar/0e3dd0989333fb4dbfefdb522ee5bd4e.png aniyvwiya

    No way, look at his cheekbones and eyes. He's either straight up African from Africa and that's where he got his exoticism, or he's got some Asian admixture.

  • kcicero

    This story is so sad, if he did fall from the back of the truck I really have a hard time in blaming the fiance for his death. I mean it's not the smartest thing to jump on the back of a moving pick up truck with only one workable arm...

    @aniyvwiya he probably has something in him from way down the line like most black folks....

  • crzasallgetout

    @ kcicero
    Ok I'll go with that but like you said we all got SOMETHING in us.

    What kind of pickup truck was it I wonder. F150? I jsut can't imagine her continuing to drive erratic with him in the back. It's sad that he felt the need to jump on the truck ESPECIALLY with one arm.

  • crzasallgetout

    *correction* one WORKING arm. The visual of one arm made me giggle.

  • kcicero

    @crz u trying to cut up...

    Here's what I'm thinking...maybe she was scared, maybe someone has laid hands on someone before and she was trying to get out of dodge...maybe when he fell she was not trying to go back cuz she was afraid...I don't know but I'm not going to throw her under the jail just yet...

  • http://gravatar.com/avatar/0e3dd0989333fb4dbfefdb522ee5bd4e.png aniyvwiya

    I don't know, I realize African Americans are heavily admixed but having taken that into consideration I still say he looks FAR to similar to my Mongolian ex-husband to not have very recent exotic admixture. Not trying to be annoying or anything lol, this stuff just fascinates me.
    His angelic face really makes the tragedy hit home for me.

  • MizzLeelee

    Those expandable ads make me sick too. This is so tragic. R.I.P. Chris and I pray for your family and friends.

  • Shauny

    My condolences to his family. Those are some beautiful children.

    No gaydar for me either, he does looks like he has another african ethnicity in him though. If he was gay...then what? He's still dead and his fiance is going to live with that for the rest of her life whatever the circumstances was.

  • http://sandrarose.com Ms.kaylamomma

    They released the 911 call and she said he was beating on the back window. Wow!!! We may never know the truth but I hope he rests in peace. God bless his family and friends.

  • commonswifey

    RIP. I pray for his family especially the fiance because I know shes having a rough time.

  • starr

    I didnt get daydar either, as if it matters smh

    Anyhoo...i think his features were beautiful

  • Daisy

    That was not the fiancee on the 911 call. That was somebody driving behind the truck who called 911. Very sad :pray: for the families.

  • Cinnamon Kisses

    :pray: This whole dayum story is stupid!! @ the end of the day he or she prolly didn't want to shyt to happen.

  • Danielle84

    I think its careless and dumb for people to assume he has hit her in the past. We don't know that, every black man doesn't beat his woman. Regardless he is the one who lost his life and my thoughts and prayers go out to his family. Poor children are left without a father due to stupidity. People ride in the back up pick ups doing the SPEED LIMIT all the time and live... you be the judge! ALSO My gaydar NEVER went off with Chris Henry :shrug: I guess people think thin men equal gay :coffee: