Usher’s new music video “Climax” premiered simultaneously this morning in the U.S., Canada and Britain. The song is about a man whose relationship with his woman tests the limits of his endurance..
The video, which was described in a press release as “dramatic, highly-suspenseful and attention-gripping” was shot in Atlanta and directed by Sam Pilling. “Climax” is from his forthcoming album due out later this spring. The single was produced by Diplo.
The “Climax” premiere coincides with VEVO’s unveiling of a major platform update, revamping their VEVO.COM and VEVO apps for iPhone, Android and Facebook, offering viewers a more personal, social and innovative viewing experience.